Posted October 31st, 2008, 02:28 AM
Last edited by Goldryder; October 31st, 2008 at 02:34 AM
Interesting point about AIDA -- those who aren't familiar, it's a fabulous German line with gorgeous new ships (several, at least three, are on order I believe) and a similar casual style to OV. I do know that AIDA is a big moneymaker for Carnival Corp. so don't think it's going anywhere.
AIDA ships are purpose built casual ships
I have to admit I was pretty shocked by the news today and it's disappointing to say the least. I thought OV was really clever and creative in encouraging leery-to-cruise and family travelers. I'm not sure the folks who work there even had much warning; we had a meeting with them about three weeks ago and they were very gung ho about working more closely with Cruisecritic.co.uk. So, sad and strange.
Carolyn Spencer Brown
Editor in Chief
, the company has an excellent reputation and the fleet is extremely impressive, especially the newbuilds. None of the ships are gigantic either, so they suit the role of slipping into OV's wake very nicely. Language hurdles would be very easy to overcome...new signage etc, the crew are already multilingual and officers speak English as , like in the airline world, it is a legal requirement to speak fluent English anyway.
AidaAura, AidaVita, AidaCara are the 'older' ships but even those are beautifully turned out. AidaDiva, AidaBella (newbuilds in service) and AidaLuna (about to be floated out) and AidaBlu (keel just laid) will have at least 2 new sisters by 2012. All the fleet is under 70,000 tonnes, so absolutely perfect size to get just about anywhere.
If CCL do give the go-ahead for AIDA to go multinationality, it would be superb. I know the OV fans are shocked and angry now, but if AIDA are to take over the OV mantle, well, tbh you couldn't ask for a better replacement for OV.
After shutting the door in OV's face, bringing AIDA into the full portfolio would be an excellent move on CCL's part.
Lets not forget, AIDA are Costa's sister company...Costa went multinational after years as an Italian line, so AIDA can do the same.