Well, that was a long time ago!! That said "price to fill" vs. "market to fill" are very vague references to overall strategies, and they will never be mutually exclusive. No business can just charge whatever they want and hit sales targets strictly with marketing. Pricing will always be part of the equation. Did FDR really publicly state that he wouldn't maximize profits if it meant having to adjust some prices? Isn't pricing strategy part of marketing?
And, by the way, I don't believe that the finer points of SEC regulations are typically part of a 3 hour introductory economics class. It's more the points about supply and demand and why a business exists (which was my initial reference to econ 101 before you got all technical)