nonrev1 Posted September 30, 2014 #1 Share Posted September 30, 2014 New Americas sales VP for Azamara Ellen Bettridge has been appointed Azamara vice president of sales and marketing for the Americas region. Bettridge brings 24 years' experience in travel management, cruise and hospitality to the role and will oversee all sales and marketing initiatives in South, Central and North America. Until January 2014 Bettridge was president, Americas at Silversea Cruise Ltd and previously spent 20 years at American Express. Beginning as a travel agent, she worked her way through the ranks to become vice president of retail travel business at Amex. "I am thrilled to join the dynamic Azamara team and look forward to being a part of the company's exciting future, and throughout my career I've had the wonderful opportunity to cultivate relationships with key trade partners and I'm confident they will prove to be a great asset for the brand," she said. Tuesday, September 30, 2014 Link to comment Share on other sites More sharing options...
nonrev1 Posted September 30, 2014 Author #2 Share Posted September 30, 2014 This would be hard to spin negatively. It sounds like she will bring great experience to the job......and Sales and Marketing is what Azamara needs! Link to comment Share on other sites More sharing options...
excitedofharpenden Posted September 30, 2014 #3 Share Posted September 30, 2014 Thanks for the information nonrev. Sounds good. Phil Link to comment Share on other sites More sharing options...
Lottie A Posted September 30, 2014 #4 Share Posted September 30, 2014 Hmmmm. She was highly unpopular when at Silversea .....with both crew and guests. I know this personally. However, new shoes etc..... Let's hope she is great at Azamara, but as she is Sales VP for the US then she may not have much impact on the UK market. Wishing her well in her new role though. Link to comment Share on other sites More sharing options...
nonrev1 Posted September 30, 2014 Author #5 Share Posted September 30, 2014 Oh dear....that is not good news. Hopefully her new shoes fit her better. :) Link to comment Share on other sites More sharing options...
Lottie A Posted September 30, 2014 #6 Share Posted September 30, 2014 Oh dear....that is not good news. Hopefully her new shoes fit her better. :) I always say if you find a new pair of shoe's that fit and look fabulous.....then get them in every colour! Hopefully the new shoes will fit Ms Bettridge better. :D Link to comment Share on other sites More sharing options...
excitedofharpenden Posted September 30, 2014 #7 Share Posted September 30, 2014 Hope she's more Jimmy Choo than Clarks. LOL Phil Link to comment Share on other sites More sharing options...
Lottie A Posted September 30, 2014 #8 Share Posted September 30, 2014 Hope she's more Jimmy Choo than Clarks. LOL Phil :D:D:D Phil! Link to comment Share on other sites More sharing options...
CA Oceanfront Posted September 30, 2014 #9 Share Posted September 30, 2014 http://www.travelagentcentral.com/all-inclusives/ellen-bettridge-leaves-silversea-sandals-43848 Link to comment Share on other sites More sharing options...
Merriem Posted September 30, 2014 #10 Share Posted September 30, 2014 http://www.travelagentcentral.com/all-inclusives/ellen-bettridge-leaves-silversea-sandals-43848 We cruised on Silversea when she was there. Not satisfactory at all. Link to comment Share on other sites More sharing options...
geocruiser Posted September 30, 2014 #11 Share Posted September 30, 2014 New Americas sales VP for Azamara Ellen Bettridge has been appointed Azamara vice president of sales and marketing for the Americas region. Bettridge brings 24 years' experience in travel management, cruise and hospitality to the role and will oversee all sales and marketing initiatives in South, Central and North America. Until January 2014 Bettridge was president, Americas at Silversea Cruise Ltd and previously spent 20 years at American Express. Beginning as a travel agent, she worked her way through the ranks to become vice president of retail travel business at Amex. "I am thrilled to join the dynamic Azamara team and look forward to being a part of the company's exciting future, and throughout my career I've had the wonderful opportunity to cultivate relationships with key trade partners and I'm confident they will prove to be a great asset for the brand," she said. Tuesday, September 30, 2014 I wish the best for her and hope she is a big plus for Azamara. Link to comment Share on other sites More sharing options...
Redtravel Posted September 30, 2014 #12 Share Posted September 30, 2014 Best wishes that she is successful in her new position. Give her a chance. Link to comment Share on other sites More sharing options...
Sabbycat Posted October 1, 2014 #13 Share Posted October 1, 2014 about her departure from sandles . . . http://www.travelweekly.com/Travel-News/Hotel-News/Bettridge-resigns-after-five-month-stint-at-Sandals/ Link to comment Share on other sites More sharing options...
BBMacLaird Posted October 1, 2014 #14 Share Posted October 1, 2014 I know we are thrilled to have her join the ACC team. She will strengthen our Sales & Marketing efforts. I hope you will all reserve judgment. Link to comment Share on other sites More sharing options...
cruzluvers Posted October 1, 2014 #15 Share Posted October 1, 2014 We should all wish her the best of luck and success in her new career with Azamara:) Link to comment Share on other sites More sharing options...
dln929 Posted October 2, 2014 #16 Share Posted October 2, 2014 I know we are thrilled to have her join the ACC team. She will strengthen our Sales & Marketing efforts.I hope you will all reserve judgment. I wish Ellen the best. From what I've read about her, she's all about helping travel agents. I wouldn't have thought that a priority--I mean, isn't is supposed to be about us, the buyers of cruises--but after being on the phone with my agent for almost half an hour as she tried to navigate through Azamara's reservation system to do two bookings for me--my opinion has changed. I welcome someone who knows that if you help the agent, you help the client. Good luck to Ellen! Azamara needs her. Link to comment Share on other sites More sharing options...
Andy Posted October 2, 2014 #17 Share Posted October 2, 2014 Wishing Ms. Bettridge all the best of success in her new position ! Link to comment Share on other sites More sharing options...
aandjw Posted October 6, 2014 #18 Share Posted October 6, 2014 From the perspective of an agent AND a cruiser on Azamara: This is a great move and will do nothing but help the issues that consumers and agents are having with Azamara. She listens - and that's the bottom line...... Jack Link to comment Share on other sites More sharing options...
BBMacLaird Posted October 6, 2014 #19 Share Posted October 6, 2014 Thanks aandjw, we also think Ellen is a great asset and we're happy she's onboard! Link to comment Share on other sites More sharing options...
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