Cunard Marketing Strategies

[postgradcruiser]

Hi, i'm not sure if anyone will be able to help-but i am a post-graduate student writing a dissertation on Cunard Line and it's current marketing strategies, what they are, how they might improve these or move into different customer segments in response to increased competition. The cunard site has little information with regards to anything other than cruise booking and a few lines on history. Anyone who might know of other sites/publications that may be of help? Endless days spent trawling random internet sites are becoming a little tiresome!

Thanks in anticipation!:)

[carlmm]

Have you seen

http://63.217.28.3/images/other2/cunard_ad_campaign.pdf

about the initial marketing of the QM2?

[guernseyguy]

Carlmm,

 

Thankyou for posting a fascinating insight into the QM2 launch campaign. I wonder if the maiden voyagers will recognise - or be flattered by - their description! ;) They obviously missed the 'Liner-loonie who'd wait until the prices fell and they fixed the service issues' segment I belong to!

 

Peter

[guernseyguy]

Carlmm,

 

Thankyou for posting a fascinating insight into the QM2 launch campaign. I wonder if the maiden voyagers will recognise - or be flattered by - their description! ;) They obviously missed the 'Liner-loonie who'd wait until the prices fell and they fixed the service issues' segment I belong to!

 

Peter

[mufi]

carlmm - Many thanks for that, everyone should read this before booking a cruise or crossing. Loved the bit about "notches on belts" and "bragging rights". Magic.

 

David.

[LuAnn]

Well...they certainly hooked me in!!! Actually I had always wanted to cruise on the QE2, but when the QM2 came out...that seemed like "the ticket"...going on the Fall Colors...can't wait!!!!