Celebrity Edge: Advertisement getting Desperate?

[bEwAbG]

I haven't followed all of the hype too closely and have weighed in primarily on how the outrageous pricing has kept us from booking.  However, that Eden ad was a downright hoot!  The physical space is just where the main dining room would normally go, right?    It looks like a mall food court or hotel lobby from the pictures, though I can appreciate it might come across better once inside the space.  Really, though, it photographs like an atrium of some sort...like a jungle-themed Embassy Suites.

 

The "entertainment" looks absolutely embarrassing, if it's remotely like what is shown in the video.  Has the same vibe as those parties they used to throw in the sea view lounges up top, with the guy in the lion head and other "edgy" performances that always fell flat with the crowd.  I burst out laughing with the earnest "we bring gifts from the gods" line.  Do they not realize how cheesy all of that comes across?  Who is that supposed to appeal to?

[Stateroom_Sailor]

1 hour ago, bEwAbG said:

Who is that supposed to appeal to?

 

Supposedly affluent Millennials, if we go by the advertisement.  Some have pointed to niche performances in South Beach Miami, but the audience photos are typically baby boomer, for shows that are actually well produced and organized.

 

One of the Edenists has a name like "Zoom Kaboom".  They'll tell you how they only eat dragonflies, or how to see out of your 3rd eye.  The hairy one likes to crawl on the ground, twirl pillows with his fingers, and leap over couches.

[Redtravel]

As a former marketing research analyst, the ad campaign is too directed. Any cruise line that heavily advertises one ship gives the impression that only that ship is the one to book.  Edge, edge, edge.    That’s all the ads seem to promote.  Other ships?  Not in those ads. The other thing that may scare people is the notion of a “Revolution” of the older ships.  It implies that the older ships are not good.  That is not true.  The message is wrong. The big push is on to get people on the edge. Adding the free “perks” may tease some to try it.  Most people are smart enough to know that nothing is free. You pay for those perks.  Sadly for Celebrity they have missed the boat...or missed the point.  It would be wiser to drop the prices, get the bookings, and wait for good reviews. As it is now, getting bookings is iffy. At present prices, many repeaters have booked elsewhere. Trying a different cruise line is bad for Celebrity. Many may choose to not rebook on Celebrity again. 

 

 

 

 

[footer6]

On 4/10/2019 at 3:53 PM, Tapi said:

Celebrity  must be paying for all the ads with the exorbitant prices that they are charging for Edge. When I see the prices plummet, that’s when I’ll believe that Celebrity is desperate. In the meantime, it seems to me like the advertising is drumming up enough hoopla to fill up the ship at premium prices. 

I'm with you.  I'd like to try Edge, but I can't think of a good reason to pay nearly double. 

[Mr&MrsBee]

Don't worry LLP will find enough special interest groups to fill the Edge.  The  veteran cruisers are not spending enough money. eg. Special restaurants have lost appeal to us as the meals are not what they once were. . Nor the service.  Definitely not worth extra $100.  Read the promos and you can get the point.  Hopefully LLP will be gone soon taking her special groups with her.

[hcat]

15 hours ago, bEwAbG said:

I haven't followed all of the hype too closely and have weighed in primarily on how the outrageous pricing has kept us from booking.  However, that Eden ad was a downright hoot!  The physical space is just where the main dining room would normally go, right?    It looks like a mall food court or hotel lobby from the pictures, though I can appreciate it might come across better once inside the space.  Really, though, it photographs like an atrium of some sort...like a jungle-themed Embassy Suites.

 

The "entertainment" looks absolutely embarrassing, if it's remotely like what is shown in the video.  Has the same vibe as those parties they used to throw in the sea view lounges up top, with the guy in the lion head and other "edgy" performances that always fell flat with the crowd.  I burst out laughing with the earnest "we bring gifts from the gods" line.  Do they not realize how cheesy all of that comes across?  Who is that supposed to appeal to?

EDEN is really a beautiful airy open light filled space. It .just needs sun shades by day, regular size chairs and couches,  & , much less of the EDENISTS at night which is what they seem to be doing these days..

 

There is a great  cafe with  great freah foid, breads, etc ,  a very nice bar..outdoor spaces, a ramp with conversation  niches and artwork and great sea views... much better than wasting the space on a dining room.

 

Sadly,  the original EDEN sinful , slithery concept was too concentrated...The space deserved  so much more and is now evolving!

[hcat]

7 hours ago, Redtravel said:

As a former marketing research analyst, the ad campaign is too directed. Any cruise line that heavily advertises one ship gives the impression that only that ship is the one to book.  Edge, edge, edge.    That’s all the ads seem to promote.  Other ships?  Not in those ads. The other thing that may scare people is the notion of a “Revolution” of the older ships.  It implies that the older ships are not good.  That is not true.  The message is wrong. The big push is on to get people on the edge. Adding the free “perks” may tease some to try it.  Most people are smart enough to know that nothing is free. You pay for those perks.  Sadly for Celebrity they have missed the boat...or missed the point.  It would be wiser to drop the prices, get the bookings, and wait for good reviews. As it is now, getting bookings is iffy. At present prices, many repeaters have booked elsewhere. Trying a different cruise line is bad for Celebrity. Many may choose to not rebook on Celebrity again. 

 

 

 

 

We rebooked EDGE, plus APEX....Much as we enjoyed the AQ perks of EDGE and excellent  thermal suites and spa  abd Solarium oriented vacation  there is so much more to explore. 

 

Next we will try a Sunset Veranda and the 3 mdr concept ..and will try to be more outdoors   Also going to organize an "art work  crawl" ! Art on board is  amazing...as is the theater.

 

Maybe the ads should target all the positive unique features  of EDGE while downplaying EDEN and the IVs

[AL3XCruise]

7 hours ago, Redtravel said:

As a former marketing research analyst, the ad campaign is too directed. Any cruise line that heavily advertises one ship gives the impression that only that ship is the one to book.  Edge, edge, edge.

 

Very good point.

 

7 hours ago, Redtravel said:

The other thing that may scare people is the notion of a “Revolution” of the older ships.  It implies that the older ships are not good.  That is not true.  The message is wrong.

 

I also feel the pushing "revolution" so hard implies that the experience so many people are used to is going to be completely displaced by something else.  It makes long-time cruisers concerned about the product.  They may be able to employ a strategy that attracts new customers at the expense of repeat business on a single ship, but it seems very questionable to try that across the entire fleet!  People know new isn't always better, and change isn't always good.  Overemphasizing it makes them wonder what they are loosing.

 

7 hours ago, Redtravel said:

 It would be wiser to drop the prices, get the bookings, and wait for good reviews.

 

Its been a while so my terminology may be off, but I wonder if there is some "aspirational pricing" going on here.  I'd be curious what someone with experience in marketing thinks about that.  It seems that X is trying to make Edge look more premium by inflating the price.  If they have a firesale after final payment it ruins that image.  I know everyone talks about supply and demand, but cruise pricing isn't a perfect system where everyone can be charged their exact willingness to pay.  A slightly less than full ship with everyone paying these very high prices might still look quite good financially.

[Bo1953]

5 hours ago, Mr&MrsBee said:

Don't worry LLP will find enough special interest groups to fill the Edge.  The  veteran cruisers are not spending enough money. eg. Special restaurants have lost appeal to us as the meals are not what they once were. . Nor the service.  Definitely not worth extra $100.  Read the promos and you can get the point.  Hopefully LLP will be gone soon taking her special groups with her.

I resemble that remark and will stay with X through thick and thin, for now! LOL

 

It is worth it to me to pay $100 for Specialty Dining when and if I want to...especially if my spouse wants to, I need to say! LOL

 

bon voyage

[Sandy1975]

On 4/12/2019 at 4:34 PM, Stateroom_Sailor said:

 

And here's your favorite performance, still being misrepresented with fake testimonials (recorded before the inaugural), regarding people coming back night after night.  BTW we're up to 7 videos now.

 

 

I actually attended both performances of Revelations because we saw them in 2 parts. I found them to be fantastic. My husband thought they were Ok but liked the ambiance so went along with me. So I guess it worked for us.

By the way I am not a Gen X and live in Ohio. 

I am glad I didn't guide my decision to keep my edge sailing on the opinion of what others thought the experience might be like as I would had missed out on what I consider to be one of my best cruises yo date.

Edited April 13, 2019 by Sandy1975

[villauk]

 

I’m getting this ad virtually every other day! Talk about pushing one ship. 

[vtcruising]

They must be targeting some people for the Edge. I've received this email twice today.  The Edge is at the bottom of the list.  🙂

 

[villauk]

3 minutes ago, vtcruising said:

They must be targeting some people for the Edge. I've received this email twice today.  The Edge is at the bottom of the list.  🙂

 

 

 

I’ve had that one too, in between the one I posted above.

[villauk]

And this one:

 

 

 

 

And this one:

Edited April 13, 2019 by villauk

[ipeeinthepool]

3 minutes ago, villauk said:

And this one:

 

 

 

 

And this one:

 

Maybe I don't pay enough attention to the advertisements.  The June 15 cruise had me interested, I thought they were going to Venice.  I'd be there for a good deal on a good itinerary with or without the CEO.   Then I see that they don't go anywhere near Venice.  That's really misleading.

[bkbarrym]

2 minutes ago, villauk said:

And this one:

 

 

 

 

And this one:

I find that the top one  "Sail All Included" is somewhat misleading. The 4 "free" perks aren't really free since these cruises also have either lower Exciting Deals or Sail Only fares. Since many of these cruises are past final payment the deposits are non refundable in any case. Basically this is 4 perks for the price of 2.

[villauk]

4 minutes ago, bkbarrym said:

I find that the top one  "Sail All Included" is somewhat misleading. The 4 "free" perks aren't really free since these cruises also have either lower Exciting Deals or Sail Only fares. Since many of these cruises are past final payment the deposits are non refundable in any case. Basically this is 4 perks for the price of 2.

 

 

Didn’t bother posting the Exciting Deals ads, but I’ve received those too.

[Presto2]

On ‎4‎/‎10‎/‎2019 at 9:16 PM, villauk said:

 

 

Unsure about filling up that ship, this is just one IV category’s available cabins for a cruise at the start of June 2019, notice the extortionate pricing:

 

 

 

Good grief - there are loads of cabins not sold as yet ! Is the cost per cabin or per couple?

[TeeRick]

Celebrity thanks us all for re-posting their adds and videos in this thread.  That is true marketing to get cc members to do this for them!

[Stateroom_Sailor]

6 minutes ago, TeeRick said:

Celebrity thanks us all for re-posting their adds and videos in this thread.  That is true marketing to get cc members to do this for them!

 

Yeah? Well here's another one for you.

 

 

 

[TeeRick]

Celebrity thanks you again.

[publicpersona]

My favorite part of marketing hype (and this is not limited to Celebrity) is all the fuss about "Once in a lifetime deal", "Your last chance", "These deals are ending soon", etc. All of which means you will not see deals like these .. until next week.

[Stateroom_Sailor]

20 minutes ago, TeeRick said:

Celebrity thanks you again.

 

If it takes an Edge critic to help save the ship, and fill up those empty cabins, so be it.  We're here to discuss all things cruising, and the chips will fall where they may.

[villauk]

4 hours ago, TeeRick said:

Celebrity thanks us all for re-posting their adds and videos in this thread.  That is true marketing to get cc members to do this for them!

 

 

Didn’t you realise, we are getting comped for doing it - a free cruise on Edge 😎. Have you not received that email ad 😏? They’ve exhausted the casino offers 🤣.

[villauk]

4 hours ago, Presto2 said:

 

Good grief - there are loads of cabins not sold as yet ! Is the cost per cabin or per couple?

 

 

Cabin for 2.