We have been sailing with CCL since 2000 and have booked 50+ cruises with them. We have tried a few other lines, and since we are getting older some of them appeal to us more and more. The price for Carnival, especially if we're bringing the grandkid, often determines the decision. But, if it's just the 2 of us, we prefer the other lines. It's a 100% better experience. If CCL raises their rates too much, they won't be able to compete with the other lines that are simply better, in my opinion.