Cunard has new Ad Agency in U.S.

[guernseyguy]

Funnily enough, located in California......

 

http://*****.com/bzxjs

 

A choice excerpt:

 

According to West Hollywood, Calif.-based Dailey, its primary mission is to move potential Cunard travelers "further along the consideration cycle" while capitalizing on the exposure the line received in 2004 when the completely refurbished QE2 departed on its maiden voyage.

Oh dear.......:confused: ...

[KenC]

The report also says

 

".........One new approach for Cunard that has seen early success is the option of online booking, introduced this year. As last month, bookings for the QE2 were up 35 percent from 2004; according to the company, much of that boost came courtesy of the Web...."

 

??? Didn't know Cunard had online booking?????

 

QE2 bookings up 35% - impressive but might have something to do with the huge discounts, their heavy newspaper advertising - and let's not forget all that lovely new carpet!!!!

 

Ken

[Ken_W]

Dailey & Associates is a pretty well respected agency, so I'm more than willing to attribute the more obvious gaffes to Adweek's reporting. The new campaign will be interesting to see as it moves customers "further along the consideration cycle."

 

And here I thought corporate-speak was bad... PR-speak is even worse! :)

[Transatlantic Tom]

 

The new campaign will be interesting to see as it moves customers "further along the consideration cycle."

 

 

Does anyone really talk like this ???

 

And while we're at it, I wish "they" would stop calling us "customers". I'm a passenger !!!

 

Tom;)

[Druke I]

Yes - passenger or guest to the hotel staff.

 

Customer to the "bean counters".

[CGT]

Yes - passenger or guest to the hotel staff.

 

Customer to the "bean counters".

 

NEVER a guest. ALWAYS a passenger.