It's interesting this time for us. I normally don't drink enough to make Cheers "worth" it for me/us either. But I purchased it for our upcoming NYE Magic cruise because we have 4 sea days and it includes all of the other beverages. I purchased it in May and fully paid for it. Fast forward to July when I was laid off from my job and am still not employed. I am kind of grateful that I don't have to worry about it now...every alcoholic beverage, specialty coffee, energy drink, etc is paid for. So while I may not "break even" I will enjoy my cruise without the financial worry.