What's with the Cunard fleet?

[JohnEZ]

As all of you know, at this time Cunard only has the QE2 and QM2 in its fleet.

 

Two ships. Wow. But you see many other companies like P&O which have far more... let's say, 8-10 or more. Why is there so little interest going to Cunard? Sure, they're getting Queen Victoria.. but she's not a real ocean liner and she's only to replace QE2 due to Solas regulations (I think.)

 

Is it because Cunard is more formal than the other lines, and thus she carries fewer passengers? Or do they think that Cunard doesn't have the potential to grow into something more popular?

[mufi]

Cunard is now just another marketing name, trading on its British heritage and aimed at that section of the US market that thinks "British" is something special. I don't think that the fleet will expand much more because there will be nothing special about the ship offerings (except the transatlantics QM2 and QE2, long may she sail) that can't be got from other lines at more realistic prices.

 

David.

[Gary B]

I think what they are doing with Cunard is quite interesting, and I guess within the portfolio of brands that Carnival has it does make some sense.

 

The one advantage of Cunard being owned by Carnival is that the financial security is strong. Also to keep growth they need to be making sure that each of the lines they have are different and offer different things to different people - or they will just end up competng with themselves.

 

Having a small fleet will be part of keeping the exclusiveness of Cunard.

 

The Cunard brand has such a rich history and is seen as a luxury name, linked with style, grace, and yes "Britishness". One big feature is the trans-atlantic element to the history and the name. And I think that keeping a strong transatlantic element to Cunard will be the thing they push. It is interesting that they have the "Victoria" coming that is not designed for that. But with the sheer size and numbers they need on the QM2 there is probably not the potential to have more than one.

 

The one thing that they are probably not doing so well, is by making the Victoria on the Vista hull base as it will look like many other ships. Whereas Cunard ships are usually more "tailor made". It may be - and time will tell - the reason they switched the original ship to P&O and started building a new one to be the Victoria as they understood that this ship needs to be more unique, more Cunard, more different to the others. I think this suggests that Carnival marketing may be more determined to protect and nurture the Cunard brand than try and make it more like others.

 

One thing I am sure they are wrestling with as they learn about the QM2, is that they underestimated the degree to which the Caribbean in winter was going to be such a price driven market as all lines have piled in there. They need to find a role in Winter that can fill the ship - and appear more exclusive.

 

Gary

[eroller]

Cunard is now just another marketing name, trading on its British heritage and aimed at that section of the US market that thinks "British" is something special. I don't think that the fleet will expand much more because there will be nothing special about the ship offerings (except the transatlantics QM2 and QE2, long may she sail) that can't be got from other lines at more realistic prices.

 

David.

 

David,

I think you make some valid points. The question has been raised within the cruise industry and insider publications of just how successful Cunard is? Cunard has assumed a much less visible position since the introduction of QM2, and no doubt had Cunard been wildly successful it would have not been folded into the Princess brand. Apparently there are only two dedicated Cunard executives at Cunard now, and the rest of the staff is shared with Princess Cruises. Some industry insiders are wondering if Cunard can maintain it's unique character or will it eventually be totally integrated?

 

Meanwhile the rest of the large Carnival brands are ordering new ships like crazy ... Princess, Costa, P&O, Carnival, Holland America, and even smaller AIDA. Unfortunately Cunard had it's only ship on order (QV) deferred to a later date and the original given to another brand. I guess there is no pressing need for Cunard to have additional tonnage.

 

I think once QV is introduced in 2007 we will see QE2 leave the fleet. I have a feeling Cunard will remain a small, two ship brand for the foreseeable future. One thing is certain regarding QE2, once she outlives her usefulness to Carnival Corp. she will be gone. There is no love lost within Carnival Corp. for old ships that are expensive to operate. This has been proven time and time again.

 

Ernie