HAL's marketing for the new EXC In-Depth cruises on the Maasdam

[OlsSalt]

Sample below of how HAL is marketing their new EXC InDepth cruises on travel websites: we had  lot of onboard discussion about this on the very first InDepth Cruise - confusing to many at first but well-accepted at the end - then it fell off after the end of the first segment that was a round-trip Papeetee only segment.

 

Wonder how it is still working out as it moves through the cruis calendar. It was a very ambitious and coordinated effort on our first Kontiki Explorer segement. Most of us felt the branding "EXC In-Depth" did not really tell its story very well - now I see they are adding "Explore what Moves You" - a few of us agreed "Voyages of Discovery" was a better image - but that was the name of a former "in-depth" cruise line that no longer exists.

 

Hope we get some current reports on the continuing segments after the ship leaves Papeete and heads down to Australia and then on to the Indian Ocean.

 

Sample from a general travel website for "exotic cruises"

Holland America's EXC™ In-Depth Voyages, Explore What Moves You: Expert Led Opportunities* Photography—Small-group instruction onboard and unique photography opportunities in port Food, Wine & Spirits—Immersive journeys into culinary history and traditions of each destination, including specially-prepared port-to-table meals Active Exploration—EXC Tours™ bring you closer to fauna, flora and ecosystems via strolling, walking, snorkeling, boat or paddling. Nature and Science—Study the dramatic creation of our natural world. History and Perspective—Walk in the footsteps of history through carefully-crafted itineraries and expert commentary that vividly illuminates the past, preesnt, and future of the world's civilizations. Arts and Culture—See the world as a living museum as you encounter the great works of art in each destination.

*Activities listed are samples of what may be offered as details are still being developed.