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Great question! Hurtigruten passengers are well-traveled and typically seeking authentic and meaningful experiences; they’re more concerned with getting out there and exploring the stunning surroundings, than they are with excessive luxury. They like to be active participants in the journey—hiking, kayaking, snowshoeing, and the like—and enjoy having immersive interactions with nature and wildlife. And yes, they are, generally speaking, interested in eco-friendly cruising. We had a great response from our guests just last year, when we became the first cruise line to ban all unnecessary single-use plastic aboard our entire fleet. At Hurtigruten, we try to abide by the old adage, “Take nothing but photos, leave nothing but footprints,” and our passengers wholeheartedly support this.

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