Celebrity has identified a very special but very high yield client and a lot of the brand and the new vessel designs are built toward this group. These are the guests who have the disposable income to cruise regularly and pay very high Luxury prices (Azamarra, Regent, Seabourne, SilverSea, etc) however, the age group of this market is younger than the average for those Luxury brands, and they demand a cutting edge modern ship with the space of a mega ship but the feel of a small ship. They want the best foods and the best service. They want the posh ambiance but a modern more energetic version. They want spaces that look good on “Insta” with a Prosecco or a Aperol Spritz in hand or on their table or in the shots. Chic is the idea and Celeb even named a formal night for it. They want more energy on board but without the main line generic feel. The brand appeals to alot of people however the target is this marketshare and is the bullseye as it provides ALOT of yield and profitability. An Iconic Suite for a 10-12 night sailing comes close to a few days on a Yacht Charter. Thats big money. Anyway, thats my $0.02. Being in my 40s if a sailing costs the same as a Regent or other Luxury brand, Ill take the Luxury brand every time. I however don’t have social media soooo…. Lol. Thats just me.