The whole account page got a refresh, you can even see your add-ons now and it correctly shows any Bar Tab, Sailor Loot, and Deep Blue Extras for your sailing. Nice!
I did some digging in the source of the page, here are the other badges that are currently hidden: Foodie, Holiday, MerMaiden, Miami Resident, and Transatlantic. So based on that, I don't think this is the new loyalty program but more so achievements?
There is also another hidden headline at the top of this section called "STATUS: Lifetime Sea-Blazer"