If they want to dig out of that debt they need loyal customers. A lot of thought needs to be put into price increases and cutbacks. It’s a delicate balance. I’ve never received a Capts Club survey asking about what we are looking for in general. Granted they can’t give us everything we want and they do have a fiscal responsibility. It does seem important to know what your most loyal customers want before just making cuts, raising prices or making major changes. Returning customers are one major way of paying that debt off. We all know costs have gone up. Leadership means being as transparent as you can be and then getting the team on board with direction.
If they want to dig out of that debt they need loyal customers. A lot of thought needs to be put into price increases and cutbacks. It’s a delicate balance. I’ve never received a Capts Club survey asking about what we are looking for in general. Granted they can’t give us everything we want and they do have a fiscal responsibility. It does seem important to know what your most loyal customers want before just making cuts, raising prices or making major changes. Returning customers are one major way of paying that debt off. We all know costs have gone up. Leadership means being as transparent as you can be and then getting the team on board with direction.
