Riviera's godmother

[CintiPam]

What makes Cat Cora a great choice from a marketing point of view is that she is (or recently was) an Editorial Chef for Bon Appetite magazine, a Conde Naste publication, widely read and respected, and the sponsor of the culinary centers on Marina and Riviera. I'm certain that her involvement will get wide-spread publicity among the "foodies" to whom Oceania is catering, again publicizing the cruise line, this time to the more narrow audience that is the direct taret of Oceania marketing.

 

 

Thanks, Don, for saving me from having to google her name!:)

[ksps cruise fan]

What made Mary Hart a brilliant marketing choice was the fact tht she talked about it on national TV many times, on the popular (so I'm told) show "Entertainment Tonight", thus exposing the Oceania brand to untold numbrers of viewers who may have never heard of it otherwise...

 

This sort of marketing is not really directed to existing passengers, many of whom have already fallen under the cruise line's spell.

 

Thanks for that clear explanation. As an existing passenger, any value beyond the tradition was lost on me.

[wripro]

I guess rose colored glasses can never be darkened.