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Costa Cruise Commercial - What makes a Costa Cruise Unique


phider

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  • 4 weeks later...

Very bland.

Lazy.

It does not say what is unique at all :)

 

Costa has suffered a few mishaps with the Concordia tragedy on top of that.

 

What they need to do now is to jump out of their pants to restore their reputation.

 

What I would do: from now on - NeoCosta!

 

What can make Costa unique?

Start with dining options and food quality.

Start to serve Italian food on a cruise ship - that's will be a unique thing.

Let their culinary art soar!

 

Costa is among a few cruise lines that improve their ship design.

This not unique but a relatively rare thing. Why not even a word about it?

 

Make Costa ships even better: instead of selling cabins for nothing invent something wow! that will take up space of 20-30 cabins.

 

Their standard cabins are possibly the most spacious (Destiny class ships. Diadema - ?).

 

Spa is a strong point of Costa. Make it more sophisticated.

 

Invest in more professional production shows.

 

NeoCosta - a cruise line you have never experienced before!



Genuine Italian food

Largest Cabins at Sea

Newly Redesigned Ships

Best Spa at Sea

Sounds of Italy: from La Scala to (name it!)

... and then make a video!

 

NeoCosta Deliziosa

NeoCosta Luminosa

NeoCosta Facsinosa

NeoCosta Favolosa

 

I will be the first to book.. :)

 

 

 

2lku05u.jpg

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  • 2 weeks later...
Very bland.

Lazy.

It does not say what is unique at all :)

 

Costa has suffered a few mishaps with the Concordia tragedy on top of that.

 

What they need to do now is to jump out of their pants to restore their reputation.

 

What I would do: from now on - NeoCosta!

 

What can make Costa unique?

Start with dining options and food quality.

Start to serve Italian food on a cruise ship - that's will be a unique thing.

Let their culinary art soar!

 

Costa is among a few cruise lines that improve their ship design.

This not unique but a relatively rare thing. Why not even a word about it?

 

Make Costa ships even better: instead of selling cabins for nothing invent something wow! that will take up space of 20-30 cabins.

 

Their standard cabins are possibly the most spacious (Destiny class ships. Diadema - ?).

 

Spa is a strong point of Costa. Make it more sophisticated.

 

Invest in more professional production shows.

 

NeoCosta - a cruise line you have never experienced before!



Genuine Italian food

Largest Cabins at Sea

Newly Redesigned Ships

Best Spa at Sea

Sounds of Italy: from La Scala to (name it!)

... and then make a video!

 

NeoCosta Deliziosa

NeoCosta Luminosa

NeoCosta Facsinosa

NeoCosta Favolosa

 

I will be the first to book.. :)

 

 

 

2lku05u.jpg

 

Those are really good ideas! And they work with things that already exist (with the possible exception of the food, which you don't like and I do, but we will have to agree to disagree on that one. :)). You're right - they should market their existing strong points, and work on strengthening their weak points.

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