bonagrad

This is true! When things go south, usually research and marketing are the first things to get cut unfortunately.

That's the same woman who call me as well.

Then that's bad data. Good research tells the story as the data falls out. Telling you what you want to hear defeats the purpose and is a waste of money.

Again, depends on who is doing the research. Some companies do it on their own and that creates bias. Companies should be using a reputable research firm. That guarantees you are going to get good unbiased data.

If a company is conducting their own research, this may be true, but a research firm is not in the business of telling companies what they want to hear. That's not the purpose of research. The purpose is to provide quality data in order to make sound business decisions.

As someone that has worked in research for 25 years, this is 100% wrong! Researchers are some of the most ethical people I've ever met. If you said companies, then yes, that's true, but researchers write surveys to avoid bias and we present the data as it falls out. What companies choose to do with that data, is on them.

As other have done, I wrote Lisa Lutoff-Perlo. I'm also a very part-time travel agent, so I wanted to make sure they are aware of the feedback that this has caused. As other have, I got a call within two hours. I think they have a group that does triage on her email and reaches out to those with concerns. To their credit, it is nice to get a response and so quickly. The person who responded thanked me for my feedback and noted I made good points and that they'd review and see what they can do. I suggest people do the same as the more people they hear from, the better. If you remember when Royal launched Anthem years ago, they launched with what they called Dynamic Dinning. People HATED the idea and within just a few weeks they ditched the concept. Put pressure on them!

This was years ago and I wasn't involved with them, I just know they were a client.

I know for a fact they do. I'm in research and they used to be a client. They are a $3B corporation. Besides, research does not have to be expensive. Smart companies use it to avoid having to reverse poor decisions.

If that's the case, someone needs to be fired! That's what market research is for. You do a targeted survey and use data to make decisions without causing a PR headache!