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Resident Rate

Herbaltees

By Herbaltees,
in Carnival Cruise Lines

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*Mach*

*Mach*

Posted
Posted

Nope... resident rates are allowed by state... not just Florida. Many of the cruises from Florida get additional discounts because the level of competition for cruise dollars is high there.

I've seen resident discounts for Ohio, Texas, Oklahoma, Arkansas, Nevada and Wisconsin to name a few...

Carnival will target states where they feel their share of the market a bit low... boosts sales!!!

:)

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Vanessa L

Vanessa L

Posted
Posted

It was in fact a resident rate (for Kentucky) that let me upgrade from an OV to an aft balcony for only $200 for 3 of us for our cruise in April. I think they're offered for most states periodically. Not all sailings, not all states, and not all the time.

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erinzma

erinzma

Posted
Posted
It was in fact a resident rate (for Kentucky) that let me upgrade from an OV to an aft balcony for only $200 for 3 of us for our cruise in April. I think they're offered for most states periodically. Not all sailings, not all states, and not all the time.

 

They let you upgrade to the Resident Rate?? I'm currently in an inside cabin and the Resident Rate for an OV is less than what I paid, will they let me upgrade to that? I think it might be a crap shoot depending on who you talk to??

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AdGuyMG

AdGuyMG

Posted
Posted

Carnival will target states where they feel their share of the market a bit low... boosts sales!!!

 

:)

 

Actually, the target states for Resident Rates are for sailings that historically attract a significant number residents from the state it's being offered in.

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NanCan

NanCan

Posted
Posted

When you are searching for a cruise make sure you go to the advanced box and check off all the boxes that apply to you (past guest, over 55, military) and make sure to hit the state you are from, if there is a resident rate available, it will show up when you get to the booking part (try some mock bookings)and give you that option to choose from and will tell you what the price is... I see them for Michigan a lot and they had one for the Conquest cruise I just booked, however I had the casino promo and that was cheaper than the resident rate. I think it saved me about 160 over the resident rate...but had I used the resident rate, it still beat the past guest rate (yes it can be very confusing and a bit time consuming, but it pays -literally- to be very diligent) It also helped that I had a great PVP go over all the options with me once I found a cruise that worked for us..

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ILUVNKOTB

ILUVNKOTB

Posted
Posted

My latest cruise, I booked ES and the Resident Rate has dropped on my rooms quite a bit, so I was able to upgrade to Spa Interior from a regular interior room. I am crossing my fingers for more drops with the resident rate. I am in UT and I am going on a CA cruise.

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86004

86004

Posted
Posted

I am waiting for prices to drop for the Miracle May 22nd cruise and yesterday the prices went down $50 per person for AZ residents. I put in New Mexico and those residents did not get the discount.

 

I don't try to figure it out. I just try to get the best price possible.

 

Good luck!

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AdGuyMG

AdGuyMG

Posted
Posted
Can you give me an example?

 

A ship and sail date specific example? No.

 

But cruise lines have extensive and accurate data of the demographics of each and every sailing. And lets say that last year and the year before that and the year before that the week of July 4th sailing of the Carnival Splendor consistently had a significant number of passengers (percentage wise) hailing from Colorado, Oregon, Texas, Nevada and the Canadian Province of British Columbia. That high representation is a trend. Marketers market to trends and consumers tend to be creatures of habit. If you were Carnival and you wanted to take advantage of a pool of people who by statistical past performance were most likely to book 2012's Splendor sailing for the week of July 4th... what states would you entice with an attractive resident rate? Idaho, Kansas and Missouri?

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iceleven

iceleven

Posted
Posted
A ship and sail date specific example? No.

 

But cruise lines have extensive and accurate data of the demographics of each and every sailing. And lets say that last year and the year before that and the year before that the week of July 4th sailing of the Carnival Splendor consistently had a significant number of passengers (percentage wise) hailing from Colorado, Oregon, Texas, Nevada and the Canadian Province of British Columbia. That high representation is a trend. Marketers market to trends and consumers tend to be creatures of habit. If you were Carnival and you wanted to take advantage of a pool of people who by statistical past performance were most likely to book 2012's Splendor sailing for the week of July 4th... what states would you entice with an attractive resident rate? Idaho, Kansas and Missouri?

 

Actually I would NOT target them because I would assume that these people had "been there--done that" and would be looking for something different. I would target a totally different market.

 

Maybe I'm a different type of traveler. I enjoy different experiences. Personally I don't understand how so many people (mostly those from the deep south) can take the same cruises out of Florida over and over again with the same itineraries.

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AdGuyMG

AdGuyMG

Posted
Posted
Actually I would NOT target them because I would assume that these people had "been there--done that" and would be looking for something different. I would target a totally different market.

 

Maybe I'm a different type of traveler. I enjoy different experiences. Personally I don't understand how so many people (mostly those from the deep south) can take the same cruises out of Florida over and over again with the same itineraries.

 

I didn't sat it was the same people. Repeat passengers are targeted with past guest offers. I said it was people from the same geographic areas.

 

Say you had a retail store and you drew customers from a 15 mile radius from your store that covered maybe 10 - 12 different zip codes. And over the years, based on customer data (you've hopefully wisely garnered) you notice that an above average amount, maybe 40-50% of your business comes from 3 or 4 of those zip codes.

 

You've always promoted and advertised, but next month is gonna be huge. You're planning a big sale event or promotion for your store. And it's not the first time you've done this. Certainly you want folks to come to your store and buy, buy buy!! And you want the most bang for your marketing $$$. Do you target your marketing to the 3 or 4 zip codes that in the past have historically drawn a large percentage of customers??... or do you target the 7 or 8 zip codes that over the years have not particularly produced a large number of customers in the past and most probably for this latest event will do the same?

 

If you were cruise line and a heavier than average number of people from certain states were aboard the same sailings for the last several years, what states do you offer the resident rate to?

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