Rare FetaCheese Posted June 29, 2023 #1 Share Posted June 29, 2023 Just noticed on O website: Original "OCEANIA" same type style Underneath: "CRUISES" new sans serif type style, smaller font size. Speculating here: Part of new branding -- in conjunction with 'SIMPLY MORE" 1 Link to comment Share on other sites More sharing options...
lj77346 Posted June 29, 2023 #2 Share Posted June 29, 2023 Next Oceania's slogan will change from "Your world, your way" to "Your world, our way." 3 4 Link to comment Share on other sites More sharing options...
YourWorldWithBill Posted June 29, 2023 #3 Share Posted June 29, 2023 20 minutes ago, lj77346 said: Next Oceania's slogan will change from "Your world, your way" to "Your world, our way." 🙂 Link to comment Share on other sites More sharing options...
bradpole Posted June 29, 2023 #4 Share Posted June 29, 2023 30 minutes ago, lj77346 said: Next Oceania's slogan will change from "Your world, your way" to "Your world, our way." Funny, that’s pretty much what my husband said when I tried to explain the upcoming changes, “so much for our world our way.” 1 Link to comment Share on other sites More sharing options...
Classiccruiser777 Posted June 29, 2023 #5 Share Posted June 29, 2023 27 minutes ago, bradpole said: Funny, that’s pretty much what my husband said when I tried to explain the upcoming changes, “so much for our world our way.” Me, too. “Simply more” is a major marketing change after building the brand on “your world, your way” for twenty years. Link to comment Share on other sites More sharing options...
lj77346 Posted June 29, 2023 #6 Share Posted June 29, 2023 29 minutes ago, Classiccruiser777 said: “Simply more” is a major marketing change after building the brand on “your world, your way” for twenty years. Apparently "simply more" means simply more revenue for Oceania and simply less opportunity to customize the cruise to meet your own needs. 5 Link to comment Share on other sites More sharing options...
Rare Psoque Posted June 29, 2023 #7 Share Posted June 29, 2023 It looks like Oceania decided to use the same sans serif typeface that the new Crystal Cruises adopted a few months ago. I guess the marketing people thinks that’s the “it” typeface, or none of them are creative thinkers, or both. Link to comment Share on other sites More sharing options...
Rare LHT28 Posted June 29, 2023 #8 Share Posted June 29, 2023 2 hours ago, lj77346 said: Next Oceania's slogan will change from "Your world, your way" Was it ever YWYW in reality Oceania still had control 😃 Link to comment Share on other sites More sharing options...
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