IMHO P&O has something of an identity crises. Its trying to attract families and younger cruisers but at the same time not alienate its core of older cruisers. Their new ships Iona and Arvia are IMO fairly dull and in reality don't offer anything new or particularly exciting. I'm a relatively new cruiser in my early 50's and probably in the target audience for P&O. I've done 5 P&O cruises in the last 5 years and probably will again.Pretty much all of these were chosen either on price or simply because they were from Southampton. My last cruise was on MSC Europa , which was incredible and my next is with Virgin Voyages.I've also sailed with RCL ,NCL and Viking so have had lots to compare. P&O Cruises are a decent product and great value for money but you do get what you pay for.