As with any choice in life, there are pros and cons. Many people love to draw their line in the sand, and that is that. With all things considered, I think it is a smart move for Carnival to do this. No, not just because I base the decision off of my entitlement of being at the center of the universe. I think it is a great way for them to retain and upsell customers, something companies always want to do. Eventually, sailing the same brand dozens of times, can get old to many people. Instead of letting them venture off to the competition, entice them to stay in house on a more expensive brand.