Well ----- now I know about Kuşadası. The port area is strewn with shops - most of which appear to be very nice/high quality places selling all the usual stuff, with Viking (as noted) providing a list of shops that meet their approval according to some set of criteria. Following the tour of Ephesus we were herded (invited?) into a rug/jewelry shop the bus stopped at for a "demonstration" of rug making and "presentation" of the goods that the tour guide had pitched on the way back from the tour. Very slick and clearly a set-up - and Viking should be called out for allowing this. The demonstration and presentation followed a pattern that can be seen in any number of videos on the subject. The rugs are stunning (of course) and basically sell themselves. My "we don't need any rugs" other half and myself were easily taken in - which is the whole point of the process they are very good at. We are quite pleased with our purchase. We also got caught by one of the jewelry guys on the way out - you are basically running a gauntlet. We have a habit of purchasing very nice jewelry items that a given area is known for - Baltic amber for instance - and in Turkey that means Zultanite.