We just came off the Celebrity Apex and had booked Aqua class. It is so hard to compare a new ship to Azamara. I would never go on Celebrity without booking Aqua class because it gives you more benefits and Blu. The entertainment was outstanding. That being said, the itineraries on Azamara are better than Celebrity. But, Azamara is much quieter and if you have sea days, there are definitely fewer activities. Tv/free movie choices are much better on Celebrity. We looked at Cekebrity Japan and Azamara Japan and booked Azamara. Our decision was itinerary driven. Azamara has longer times in port and less sea days than the Celebrity itinerary. The cost of Celebrity was lower, but given fewer sea days and more time in port tipped the scales for us to choose Azamara.