Why doesn't Princess "do" advertisments on TV?

[Cruisinforever]

I've wondered this for a while now. Carnival certainly runs ads on television a lot, so why don't the honchos at Princess feel that advertising could get the product "out there" more? Do they feel that the Princess name alone is enough? They haven't advertised (in a sense) since "The Love Boat" was in prime time!

 

JJ

Caribbean Princess 5/1/04

Star Princess 5/24/03

Sun Princess 6/12/00

Carnival Fantasy 1/18/98

[derf5585]

At the station I use to take the train to work there is a Princess Billboard to look at and drool on.

 

USS Chilton APA-38 1966-1968

USS Guam LPH-9 1968-1970

Pacific Princess Oct 21 2001 Bermuda

Golden Princess Dec 7 2002 "Eastern Caribbean"

Coral Princess Dec 9 2003 "Panama Canal"

 

Carnival Miracle 17 Oct 2004

 

NOT UPDATED again 25 Feb www.geocities.com/fsbsdel

 

 

[Toto2Kansas]

Here in the Midwest, we see Princess commercials all of the time.

 

Tahitian October 14th,2004

[Cruisinforever]

<BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by Toto2Kansas:

Here in the Midwest, we see Princess commercials all of the time.

 

http://www.addis-welt.de/smilie/smilie/tier/smilie_hund1.gif

Tahitian October 14th,2004<HR></BLOCKQUOTE>

 

But, I am in the midwest too..... and I never see one. Boo hoo.... Oh, I think I'll survive, as long as I get to cruise on one of Princess' ships.

 

JJ

Caribbean Princess 5/1/04

Star Princess 5/24/03

Sun Princess 6/12/00

Carnival Fantasy 1/18/98

[Toto2Kansas]

Hummm that is very interesting. Guess it depends on which channels you are watching, but we do see them on a regular basis out here in no man's land. lol

 

Tahitian October 14th,2004

[derf5585]

Toto2Kansas

"no man's land"

A little sexism here.

Does that mean there are only women.

And all the men left.

 

No Man's Land: Or How I Stopped Worrying and Learned to Love Bouncing Betties'

from

http://www.crescentblues.com/5_2issue/vd_nomansland.shtml

 

No man’s land, No woman’s land,

from

http://gabrielney.joueb.com/news/210.shtml

 

USS Chilton APA-38 1966-1968

USS Guam LPH-9 1968-1970

Pacific Princess Oct 21 2001 Bermuda

Golden Princess Dec 7 2002 "Eastern Caribbean"

Coral Princess Dec 9 2003 "Panama Canal"

 

Carnival Miracle 17 Oct 2004

 

NOT UPDATED again 25 Feb www.geocities.com/fsbsdel

 

 

[Toto2Kansas]

All the men are out working two jobs to support the wives cruising habits! GOT CHA! LOL

 

Tahitian October 14th,2004

[Druke I]

See both Princess and Celebrity ads on the tube, now that the Alaska season is almost upon us.

 

Michael

[mii]

That is really weird. I am in the middle of the state of CA and the only ads we see are Celebrity and Royal Carribean. Mostly Royal Carribean. Never, never have seen a princess ad.

 

 

Marilyn

[cal101]

I am in South Carolina and the only ads we see on TV are Royal Carribean and Carnival. Have never seen a Celebrity or Princess ad except maybe in a magazine.

[jhannah]

I don't see them either, Marilyn. It's an age-old debate ... broadcast vs. print advertising.

 

Broadcast can truly reach millions of people. But it can be very expensive, and the fact that some of us never see Princess TV ads reveals a truth: the advertiser can never know for sure who really sees their commercial. That's the time we go to the loo, or go to the 'fridge to get a treat.

 

Print, on the other hand, (as Derf pointed out) is there to be seen over and over again. That's the big selling point of outdoor advertising. People drive/walk by day after day and see your message.

 

Princess uses lots of newspaper and magazine advertising, and most every edition of these media are retained for a period of time and picked up by multiple people. The cost per thousand "views" becomes a more attractive number.

 

That's all Advertising 101 for today, class. Tomorrow we'll begin our chapter on cheese making.

 

'Vegas Jim

 

[Desertbelle]

I have never seen a Princess ad either. I have seen the Celebrity ad and I love it. The one where the woman and the man are talking about how they were treated....he says something about having been treated like a king and he thinks of his current life as just being a temporary exile.

 

Margie

 

Celebrating Our Parents 60th Anniversary - Legend of the Seas to Mexico 9/5/04!!

Join Our Legend Roll Call Here

 

Our Dawn Princess Caribbean Medley Family Cruise 11/23/04

Join Our Dawn Roll Call Here

 

Windjammer-Flying Cloud 1991

Carnival Elation 1999

NCL Sun 2002

Star Princess 2003

Legend of the Seas 2003

[Cruisinforever]

Well, at least now I know I'm not the only one who's not seen a Princess ad. I see Celebrity ads, RCCL ads, and Carnival. I am going to have to be more observant and see if I'm missing something. I can't imagine that I'd notice those ads and totally miss Princess' ads, especially since I think my ears would perk up if I heard the words "Princess Cruise"!

 

I don't need a billboard, though, to have something to drool at. I just read these boards!

 

JJ

Caribbean Princess 5/1/04

Star Princess 5/24/03

Sun Princess 6/12/00

Carnival Fantasy 1/18/98

[derf5585]

jhannah

 

BEGINNING CHEESE MAKING

from

http://www.biology.clc.uc.edu/fankhauser/Cheese/Cheese_course/Cheese_course.htm

 

USS Chilton APA-38 1966-1968

USS Guam LPH-9 1968-1970

Pacific Princess Oct 21 2001 Bermuda

Golden Princess Dec 7 2002 "Eastern Caribbean"

Coral Princess Dec 9 2003 "Panama Canal"

 

Carnival Miracle 17 Oct 2004

 

NOT UPDATED again 25 Feb www.geocities.com/fsbsdel

 

 

[CruiseFever]

I have.

 

I don't remember much about it except that at the end Gavin comes on and says "It's not just a cruise, it's the Love Boat"

 

BTW, he was great at our local dinner theatre

 

Happy Cruising

 

Chris

 

www.LifeIsCruising.com

 

Next up:

Caribbean Princess 06/26/04

Star Princess 10/24/04

Carnival Victory 12/19/04

Carnival Miracle 03/13/05

[Aquarian]

In Western PA, we are inundated with Royal Caribbean and Carnival commercials. I have seen a Princess commercial, but it is on very rare occasion. I have never seen a Celebrity commercial. We watch a lot of TV so I don't think they advertise here.

[Coral]

Another midwest person here and I only see RCCL commercials. I used to see Carnival but don't anymore. Once in awhile I will see the "Disney souvenior" commerical but it has been awhile since I have seen that one.

[cruisingfreak]

Here in NJ, I can pick up NY & PA TV stations.

 

Have only seen Carnival, RCCl & sometimes Celebrity commercials.

 

Haven't seen a Princess commercial in years. I think the slogan for those were, where you belong.

 

Minette

 

Caribbean Princess......7/24/2004

 

Island Princess....12/20/2004

[seagarsmoker]

Also from the midwest and see plenty of Princess commercials. Seems like I see more RCI (which by the way I think are done very well) and Celebrity commercials in the past year. Less from Carnival and about the same from Disney. Don't think I've ever seen a HA or NCI commerical.

 

fun,fun,fun,

the warmth of the sun,

JBrown

 

booked - Sun Princess (SC-10) Feb 27, 2005

Celebrity Century (EC-7)03/03

Sea Princess (MR-7) 03/02

Sea Princess (WC-7) 03/01

Grand Princess (EC-7) 03/99

Sun Princess (WC-7) 03/98

Celebrity Century (EC-7) 09/97

Star Princess (SC-7) 09/94

RCI SOS (EC-7) 03/92

Carnival SYJ (scrap yard junk) 09/89

[Toto2Kansas]

Glad you responded my old friend 'Seagar', was starting to question my own post there for a minute. I knew we get those ads on TV, but when nobody else did..................well..........thought I had lost my memory for a few minutes.

 

Tahitian October 14th,2004

[seagarsmoker]

<BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by Toto2Kansas:

Glad you responded my old friend 'Seagar', was starting to question my own post there for a minute. I knew we get those ads on TV, but when nobody else did..................well..........thought I had lost my memory for a few minutes.

 

http://www.addis-welt.de/smilie/smilie/tier/smilie_hund1.gif

Tahitian October 14th,2004<HR></BLOCKQUOTE>

 

'OLD', hey I resemble that remark! lol

 

Hope your doing well and see your still cruise active.

 

fun,fun,fun,

the warmth of the sun,

JBrown

 

booked - Sun Princess (SC-10) Feb 27, 2005

Celebrity Century (EC-7)03/03

Sea Princess (MR-7) 03/02

Sea Princess (WC-7) 03/01

Grand Princess (EC-7) 03/99

Sun Princess (WC-7) 03/98

Celebrity Century (EC-7) 09/97

Star Princess (SC-7) 09/94

RCI SOS (EC-7) 03/92

Carnival SYJ (scrap yard junk) 09/89

[Toto2Kansas]

Opps! The old was just a figure of speech, didn't mean it literally. lol

Yep, still cruising at every possible moment, as long as money allows. lol

 

Tahitian October 14th,2004

[Trevoli]

The Princess ads are the "where i belong" ads.

 

i in lower case.

 

Way more more subdued than the RCCL and Carnival ads.

 

 

T

[Jeepers385]

See plenty of RCCL & Carnival, can't remember seeing a Celebrity or Princess commercial. Have to pay more attention, maybe they don't have catchy tunes.

 

Debbie

 

Carnival Destiny 2/8/04

Grand Princess 7/6/03

RCL - Nordic Empress 2/03 & 4/02

Crown Dynasty 7/00

Queen of Bermuda 7/87

Carnival - Mardi Gras 11/75

 

[Cactus]

Now think about it... the last two Princess cruises I was on were sold out - in fact the last one was over booked and they offered people future Caribbean Princess sailings. The best advertising is word of mouth and repeat customers. Why spend all those expensive dollars for TV advertising when the ships are full without it? Keep up the good work Princess!

 

Grand Princess 03/19/05 Western Caribbean

Island Princess 06/26/04

Alaska

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Golden Princess 03/20/04

Eastern Caribbean

Star Princess 10/11/03

Mexican Riviera