During Covid governments started handing out free money to people, especially in the USA. We are pumping millions of dollars out to people and not asking them to work for it. This causes inflation. Costs of everything are going up, and will continue to go up for the next couple of years until we put the kibosh on the free money. So yes, all travel expenses: cruises, hotels, flights, etc. will also be rising.
The companies aren't taking advantage of you, they are simply trying to keep up with the rising costs, the same way you are with your household budgets.