Often enough, negative reviews are at least authentic. Planted positive/glowing reviews are the scourge of the system. Check out car dealer reviews sometime if you are a bit short on belly laughs.
John (George, Bill, Aaron, Tom/Dick/Harry) was soooo patient, knowlegeable, up to date, informative, balh, blah, blah. He took us through the process, answered all our questions, never applied any pressure, blah, blah, blah.