X your kids' tuition. Really?

[Dena]

The ad suggesting parents go to Europe today instead of someday, at the price of their child's tuition seems like very bad financial advice. Do they really want to attract cruisers who think this is a good thing to do? This advice seems disrespectful to their customers. Is this what the parents of the Celebrity executives did? Are they that desperate to sell cruises?

[TravelerThom]

The ad suggesting parents go to Europe today instead of someday, at the price of their child's tuition seems like very bad financial advice. Do they really want to attract cruisers who think this is a good thing to do? This advice seems disrespectful to their customers. Is this what the parents of the Celebrity executives did? Are they that desperate to sell cruises?

And do we really want to cruise with people stupid enough to take this advice? Count me out.

 

But given the stupidity of this advertising slogan, perhaps that was what the parents of some of the Celebrity executives did.

 

Thom

[cantwait2cruize]

If I did that I could have done a world cruise by now:o.

[didicruiser]

I'm paying for 2 tuitions now. Maybe one of my kids will send me on a nice cruise when they get a job,:rolleyes:

[MDCruiserz]

I'm paying for 2 tuitions now. Maybe one of my kids will send me on a nice cruise when they get a job,:rolleyes:

 

That's what I'M counting on! ;)

[Host Anne]

I have to admit ~ that was the one banner ad that particularly bugged me. I take education pretty darn seriously and the thought of telling people to "X" it just left me saying "WHAT??? Did they REALLY say that in an ad?"

[Bundles917]

The ad suggesting parents go to Europe today instead of someday, at the price of their child's tuition seems like very bad financial advice. Do they really want to attract cruisers who think this is a good thing to do? This advice seems disrespectful to their customers. Is this what the parents of the Celebrity executives did? Are they that desperate to sell cruises?

 

Dena; great observation.

 

I would suggest that if you haven't already, that you post this on the Dan Hanrahan board.

[Solstice23]

The ad suggesting parents go to Europe today instead of someday, at the price of their child's tuition seems like very bad financial advice. Do they really want to attract cruisers who think this is a good thing to do? This advice seems disrespectful to their customers. Is this what the parents of the Celebrity executives did? Are they that desperate to sell cruises?

 

 

I think the idea is hilarious! It's marketing do you take every commercial literally? And actually X tuition is actually great ESP after so many kids drop out or party the parents money away haha

 

It's advertising and it's doing what it's supposed to start conversation !

The threads started concerning this X the rules are hilarious and I can't believe it's 2011 and people don't understand the actual meaning behind it

[Solstice23]

But I do think it's an odd marketing idea to be honest

[Lois R]

I think the idea is hilarious! It's marketing do you take every commercial literally? And actually X tuition is actually great ESP after so many kids drop out or party the parents money away haha

 

It's advertising and it's doing what it's supposed to start conversation !

The threads started concerning this X the rules are hilarious and I can't believe it's 2011 and people don't understand the actual meaning behind it

 

Well, I guess some of us are not the brightest bulbs then:rolleyes:

 

It might be 2011, but as a PR firm, I think they screwed up this one.

 

IF they are telling us they are still offering a better product? Sorry,

I disagree with you and think the meaning does not show up in the

slogan. Guess your bulb burns brighter than mine:eek:

[Ma Bell]

I think all of us understand what they said, we just "might" be smart enough to see that it was said very poorly and doesn't convey a really great image.

[Ocean Dancer]

what's the next ad................x our parents nursing homes..............

 

x our medical insurance.................how about x our mortage payment..:eek:

[chipmaster]

Why the suprise, how many heated posts do we see of parents asking should they take their kids out of school :D

[cantwait2cruize]

Why the suprise, how many heated posts do we see of parents asking should they take their kids out of school :D

 

I took my kids out of school to travel. It's cheaper to travel off season....all the money I saved is paying for their University right now. :D

[librarylady19]

I took the slogan to mean that you could do BOTH - pay the tuition and afford the European cruise. It said "X the rules, not X the tuition." We have been able to afford cruises with Celebrity and pay tuition for 3 kids, and counting. This is meant to convey that a cruise is more affordable than you might think, and not a luxury to be put off until the kids are out of college.