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Regarding the new advert


littlesteelo
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Just seen the new Princess marketing campaign, and it got me thinking about how uninspiring P&O's latest ad was. It didn't inspire me to go book at all.

 

Have a look at some of the new Princess ads here:

http://www.youtube.com/watch?v=IlU6a22dDWM

 

Even the tagline makes sense. I think they are right in saying that going on a cruise for the first time changes you.

 

Surely P&O can come up with something a bit better than this, which seems to have very little relation to cruising at all:

http://www.youtube.com/watch?v=uyzGevk23Og

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The second Princess ad will be seen in little bits I imagine unless it's shown at the cinema but it really captured how I feel when cruising - totally relaxed. first one didn't appeal so much but still better than P&O. You'll know it's time? Suggests aimed at all old people (like me!!) which I didn't think was the current thinking?

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