On our recently completed cruise, oddly enough, the premium option was never mentioned (nor was the existance of a wine list elsewhere). They know your room # going in and just automatically bring and pour whatever you are entitled to. Should you want to try anything else, or even have a cocktail first you have to stop them in their tracks. Viking is missing the boat (sorry) here by not suggesting or offering something other than what their little devices tell them. Maybe an aversion to up-selling?