There is one exception, they hold some workshops in the gym, such as posture and nutrition, these are sales for insoles and vitamins. I went to the posture workshop and it provided no used information on improvement except to buy the insoles to solve all your issues.
There are also a few events held in the shops but it’s more obvious that a talk about Rolex watches and their history will be a sales pitch.
The ones done by the fitness trainers stand out compared to everything else VV does and in my opinion cheapen the overall experience significantly.