No, totally disagree. You've only got to look at the number of brain-dead already asking the questions repeatedly on the facebook forums. "I don't drink, but should I get the package" they ask. For the US market.. it's not far off already where the non-drinkers are not far wrong in getting the Plus package. They start adding in that the gratuities are included, the net.. things like room service that used to be gratis.. a few long-blacks and those that think bottled water isn't a con. It's not far off price neutral already for the US. A few more tweaks and it's a no-brainer for them - and then they're all going to take it. That's how it's heading.