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Azamara (Sycamore Group) expanding


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As rumoured Azamara purchased the Pacific Princess.

2021 has nearly just begun and we’ve already shared some exciting news. In light of these recent updates, we are kicking off this next era by introducing a fourth Azamara ship to the fleet! This addition, pending the close of the transaction announced earlier this month that Sycamore Partners has entered into a definitive agreement to acquire Azamara, marks our new future of growth as well as new opportunities to reach more destinations and communities than ever before.

Your clients will be happy to hear that Sycamore Partners has purchased the Pacific Princess, a former R-class ship comparable in size to our three sister ships. Just like Azamara Journey®, Azamara Quest®, and Azamara Pursuit℠, our newest addition will be able to sail into intimate rivers, visit smaller, as well as less-crowded ports other vessels can’t access. It will provide an excellent space for special connections to form while never feeling overcrowded. Prior to our return to service, we will complete a bow-to-stern refurbishment that will echo the soft, natural tones and elegant touches of her sister ships with a few new onboard elements. And, of course, your clients can expect those same intimate experiences and personalized touches Azamara is known and loved for.


It is my pleasure to announce that our newest ship will sail its inaugural season in Europe of 2022. There is no better way to embrace Azamara’s defining spirit of Destination Immersion® experiences than by setting sail into one of the most historically rich and culturally diverse continents in the world. We know this will be more than memorable, it will be a transformative moment not just for the brand and crew, but especially for your clients – knowing they will have new options for deeper immersion.

This news couldn’t have come at a better time, bringing fresh opportunities our fellow cruising industry partners can look forward to as we work towards resuming operations. Stay tuned in the coming months to learn more about our newest boutique hotel at sea with sneak peeks on interiors, itineraries, and more updates that will spark your clients’ interest.

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