Ahhhh wine . Cruise lines could save tens of thousands and perhaps pass those savings onto their passenger, if they had DtC ability. Skip the middle man and save 12-18 % right off the top. Product from the Napa region broke their own record for average cost per bottle, so don't look to see many varieties populating list onboard. Supply is still touch and go,. Bottle, corks, caps, labels even truck drivers are all in short supply. This has led to increases in production cost and ultimately led to higher self prices 22', 23' and 24' . Cruise lines (most) will look to stream line inventory and use outside sourcing to meet demand.