I think there is a large portion of cruisers who do not drink or carry a phone all the time who would really not get full value with a package. In the bars most people who congregate there have packages but that is a minority of passengers. We sail on longer cruises for the most part and many people do not lay out $60 per day per person over 21 days or so. Also on cruises with lots of families and kids less people seem to have them