Rare MMDown Under Posted June 22, 2014 #1 Share Posted June 22, 2014 Has anyone seen the full page newspaper advertisement by Avalon Waterways with the tiny print? It is the one with a full picture on the right hand side of Deborah Hutton and the top half is a boat cruising along the river. I'm not talking about the fine print at the bottom, the tiny print is about the actual cruises. I wonder who they are targeting their marketing at? Not seniors that is for sure! Link to comment Share on other sites More sharing options...
Rare MicCanberra Posted June 22, 2014 #2 Share Posted June 22, 2014 Has anyone seen the full page newspaper advertisement by Avalon Waterways with the tiny print? It is the one with a full picture on the right hand side of Deborah Hutton and the top half is a boat cruising along the river. I'm not talking about the fine print at the bottom, the tiny print is about the actual cruises. I wonder who they are targeting their marketing at? Not seniors that is for sure! Seniors with magnifying glasses perhaps?:D Link to comment Share on other sites More sharing options...
Rare OzKiwiJJ Posted June 22, 2014 #3 Share Posted June 22, 2014 I had no problems reading it with my glasses on. :D However I do agree it is a font size or two too small for easy reading. Link to comment Share on other sites More sharing options...
Flipper133 Posted June 22, 2014 #4 Share Posted June 22, 2014 I have a large magnifying glass on my desk....I tend to use it a lot...even with my glasses :D Link to comment Share on other sites More sharing options...
Rare OzKiwiJJ Posted June 22, 2014 #5 Share Posted June 22, 2014 I keep a small magnifying glass in my kitchen to check the ingredients lists on packages. Sometimes those are so tiny they are almost impossible to read. I really need to take a magnifying glass with me when I'm shopping. I usually find that the more nasty stuff that is in something the smaller the print. :mad: Link to comment Share on other sites More sharing options...
Rare MMDown Under Posted June 22, 2014 Author #6 Share Posted June 22, 2014 I personally think that the small print size shows a lack of respect for the reader, especially when it is a full page advertisement. It is one thing to use a small magnifying glass to read the fine print at the bottom of the page, however it shouldn't be necessary to use one to read the advertisement itself. Link to comment Share on other sites More sharing options...
Rare MicCanberra Posted June 22, 2014 #7 Share Posted June 22, 2014 I personally think that the small print size shows a lack of respect for the reader, especially when it is a full page advertisement. It is one thing to use a small magnifying glass to read the fine print at the bottom of the page, however it shouldn't be necessary to use one to read the advertisement itself. It is a really bad design for an advertisment. :( Unless they are specifically targeting people with good eyesight or glasses.:rolleyes: Link to comment Share on other sites More sharing options...
Rare MMDown Under Posted June 22, 2014 Author #8 Share Posted June 22, 2014 (edited) It is a really bad design for an advertisment. :(Unless they are specifically targeting people with good eyesight or glasses.:rolleyes: I agree it is a bad design. If they want to attract me to their cruises, at least make it easy for me to read where they cruise, after all cruising is a "want", not "a need". I'd like to do a river cruise. Edited June 22, 2014 by MMDown Under Link to comment Share on other sites More sharing options...
Rare MicCanberra Posted June 22, 2014 #9 Share Posted June 22, 2014 I agree it is a bad design. If they want to attract me to their cruises, at least make it easy for me to read where they cruise, after all cruising is a "want", not "a need". I'd like to do a river cruise. I think that depends on how strong the addiction is.:rolleyes: Link to comment Share on other sites More sharing options...
Rare OzKiwiJJ Posted June 23, 2014 #10 Share Posted June 23, 2014 I agree it is a bad design. If they want to attract me to their cruises, at least make it easy for me to read where they cruise, after all cruising is a "want", not "a need". I'd like to do a river cruise. We did a Rhine cruise with Avalon several years ago. It was an excellent trip. The boat (boat on a river, ship on a sea?) was beautiful and I believe they are even better now. Great food too. Link to comment Share on other sites More sharing options...
Rare MMDown Under Posted June 23, 2014 Author #11 Share Posted June 23, 2014 We did a Rhine cruise with Avalon several years ago. It was an excellent trip. The boat (boat on a river, ship on a sea?) was beautiful and I believe they are even better now. Great food too. That is good to hear. Packetau are on Avalon now from Amsterdam to Budapest. Link to comment Share on other sites More sharing options...
Kiwi Kruzer Posted June 23, 2014 #12 Share Posted June 23, 2014 I have a large magnifying glass on my desk....I tend to use it a lot...even with my glasses :D I keep a small magnifying glass in my kitchen to check the ingredients lists on packages. Sometimes those are so tiny they are almost impossible to read. I really need to take a magnifying glass with me when I'm shopping. I usually find that the more nasty stuff that is in something the smaller the print. :mad: MMDown Under I personally think that the small print size shows a lack of respect for the reader, especially when it is a full page advertisement. It is one thing to use a small magnifying glass to read the fine print at the bottom of the page, however it shouldn't be necessary to use one to read the advertisement itself. Magnifying glasses are amongst the biggest sellers at our local $2 Dollar store. They display them just inside the front door so you can see them.:) Link to comment Share on other sites More sharing options...
Rare MicCanberra Posted June 23, 2014 #13 Share Posted June 23, 2014 (edited) magnifying glasses are amongst the biggest sellers at our local $2 dollar store. they display them just inside the front door so you can see them.:) lol, :d Edited June 23, 2014 by MicCanberra Link to comment Share on other sites More sharing options...
Rare mr walker Posted June 23, 2014 #14 Share Posted June 23, 2014 Magnifying glasses are amongst the biggest sellers at our local $2 Dollar store. They display them just inside the front door so you can see them.:) My ex-boss was surprised to see in China, eye-glass style magnifying glasses being advertised as 'OLD PEOPLE'S GLASSES'. My old Dad says that he doesn't need glasses, just longer arms. :) Link to comment Share on other sites More sharing options...
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