Based on looking at the home page for this organization, I think it looks like these awards are designed to generate revenue the organization…not really a true reflection of the cruisers opinion. The cruise company nominates themselves, pays the organization for the “voting package”, the cruise company then self promotes the voting, the cruise company then pays to attend the awards gala or if not attending they can pay for a “award package” which is a plaque, rights to use the Award Logo, etc.