The problem with measuring culture is that it can only really be done and voted on by the actual people living it, it is almost impossible for an outsider to obtain as they are only visiting and things are done differently for visitors, it is not normal daily life.
A definition below.
A culture is a way of life of a group of people--the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next. Culture is symbolic communication.