NORWEGIAN CRUISE LINE ANNOUNCES BEVERAGE PARTNERSHIP WITH COCA-COLAâ DURING NORWEGIAN PRIMA’S CHRISTENING VOYAGE

[LauraS]

 (PR)

 

- NCL President and CEO Harry Sommer Celebrates with Iconic Coca-Colaâ Polar Bear Aboard Norwegian Prima Following History-Making Christening Ceremony -

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REYKJAVIK, ICELAND (Sept. 1, 2022) Norwegian Cruise Line (NCL), the innovator in global cruise travel, announced today a beverage partnership with global iconic drink brand Coca-Colaâ following Norwegian Prima's christening voyage from Reykjavik, Iceland. 

 

Norwegian Prima will be the first vessel in NCL’s 18-ship fleet to carry Coca-Colaâ as its official soft drink with the remaining NCL ships to carry Coca-Colaâby the end of December 2022. In celebration of the new partnership and the christening of Norwegian Prima, the first major cruise ship to be christened in the Icelandic Capital, Harry Sommer, president and chief executive officer of Norwegian Cruise Line and Coca-Cola’s â famous polar bear toasted to the momentous occasion with a refreshing Coca-Cola beverage at the Penrose Atrium.

 

"With the historic debut of Norwegian Prima, Norwegian Cruise Line continues to push boundaries across every element of the guest experience, so it’s perfectly fitting that we are unveiling and bringing on board a fresh, new beverage partnership with Coca-Colaâ during the christening of Norwegian Prima," said Harry Sommer, president and CEO of Norwegian Cruise Line. "As a company rooted in history, Norwegian Cruise Line is honored to align with a fellow beloved brand, Coca-Cola, and we look forward to leveraging this relationship to continue to enhance our guest experience."

 

As the first of six vessels in the new Prima class, the Brand's first new class of ships in nearly 10 years, Norwegian Prima debuted on Aug. 27 from Reykjavik, Iceland  to more than 2,500 guests in a larger-than-life christening celebration with an unforgettable performance by Katy Perry, global superstar and godmother of the ship.  

 

Built in Marghera, Italy, by Italian shipbuilder Fincantieri, Norwegian Prima is 965 feet long, 143,535 gross tons, and can accommodate 3,100 guests at double occupancy. Norwegian Prima offers guests exciting itineraries, the highest staffing levels and space ratio of any new cruise ship in the contemporary and premium cruise categories, and brand-first experiences with Ocean Boulevard, Indulge Food Hall, The Concourse, Infinity Beach, and Oceanwalk. Norwegian Prima also features multiple first-at-sea innovations, including a three-story transformational theater-nightclub, the Prima Theater & Club; its three-level racetrack with the Prima Speedway; the fastest slides at sea, The Drop and Rush; and the cruise industry’s first sustainable cocktail bar with The Metropolitan Bar.

 

For more information about the Norwegian Cruise Line or to book a cruise, please visit www.ncl.com or call 888-NCL-CRUISE (625-2784) or contact a travel professional.

 

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About Norwegian Prima

Norwegian Prima is the first of six vessels from Norwegian Cruise Line’s Prima Class, the Brand’s first new class of ships in nearly 10 years. Launched in August 2022, Norwegian Prima is the industry’s most spacious new cruise ship with the most outdoor deck space and expansive accommodations of any new build. Built in Marghera, Italy by world-renowned Italian shipbuilder Fincantieri, Norwegian Prima is 965 feet long (294 meters long), 143,535 gross tons and able to accommodate 3,100 guests at double occupancy. The vessel has 20 decks, featuring nearly 1,600 staterooms, 18 dining venues and 17 bars and lounges. The ship features striking hull artwork created by Italian graffiti artist Manuel Di Rita, known commonly as “Peeta,” and was designed by world-class design and architectural teams including Italian designer Piero Lissoni and powerhouse architectural firms Rockwell Group, SMC Design, Tillberg Design of Sweden, YSA DESIGN and Miami-based Studio Dado who conceptualized and composed the aesthetic of various restaurants, staterooms and public areas on board. Norwegian Prima offers guests exciting itineraries, the highest staffing levels and space ratio of any new cruise ship in the contemporary or premium cruise category, and Brand-first experiences with Ocean Boulevard, Indulge Food Hall, The Concourse, Infinity Beach, Oceanwalk and the Penrose Atrium. Norwegian Prima also features multiple first-at-sea innovations including a three-story transformational theater-nightclub, the Prima Theater & Club; its three-level racetrack with the Prima Speedway; the fastest slides at sea, The Drop and Rush; and the cruise industry’s first sustainable cocktail bar with The Metropolitan Bar.

 

About Norwegian Cruise Line

As the innovator in global cruise travel, Norwegian Cruise Line has been breaking the boundaries of traditional cruising for 55 years. Most notably, the cruise line revolutionized the industry by offering guests the freedom and flexibility to design their ideal vacation on their preferred schedule with no assigned dining and entertainment times and no formal dress codes. Today, its fleet of 18 contemporary ships sail to nearly 400 of the world’s most desirable destinations, including Great Stirrup Cay, the company’s private island in the Bahamas and its resort destination Harvest Caye in Belize.  Norwegian Cruise Line not only provides superior guest service from land to sea, but also offers a wide variety of award-winning entertainment and dining options as well as a range of accommodations across the fleet, including solo-traveler staterooms, club balcony suites, spa-suites and The Haven by Norwegian®, the company’s ship-within-a-ship concept. For additional information or to book a cruise, contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit www.ncl.com. For the latest news and exclusive content, visit the NCL Newsroom and follow Norwegian Cruise Line on Facebook, Instagram, Tik Tok and YouTube @NorwegianCruiseLine; and Twitter @CruiseNorwegian.

 

ABOUT THE COCA-COLA COMPANY

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

[complawyer]

as i said before, for me this is a tragedy of biblical proportions. i'm a pepsi addict. usually 4-5 per day

[ontheweb]

32 minutes ago, complawyer said:

as i said before, for me this is a tragedy of biblical proportions. i'm a pepsi addict. usually 4-5 per day

OTOH, some of us think "things go better with coke".

[DAKing240]

I prefer Coca Cola so happy to see this!

[ChiefMateJRK]

Is anybody else's ears ringing?

 

WHAT'S THAT??? I CAN'T HEAR YOU!!!!!

[scooter6139]

Still wondering exactly which Coke products they are putting on this ships.  Praying they will put on the Freestyle machines but not holding my breath on that.

[cruiserbear55]

Funny how the press release says the Prima will be the first ship to have Coke, when several already have it. Must have been prepared a while ago.

[njhorseman]

18 minutes ago, cruiserbear55 said:

Funny how the press release says the Prima will be the first ship to have Coke, when several already have it. Must have been prepared a while ago.

It says the Prima is the first ship in the fleet to have Coke as its official soft drink. That doesn't prevent other ships to have it unofficially earlier and IIRC it was reported that the introduction on other ships was done on kind of a hush-hush basis.

 

[cruiserbear55]

6 minutes ago, njhorseman said:

It says the Prima is the first ship in the fleet to have Coke as its official soft drink. That doesn't prevent other ships to have it unofficially earlier and IIRC it was reported that the introduction on other ships was done on kind of a hush-hush basis.

 

 Well, if I'm on a cruise and all I can get is Coca-Cola products, I would tend to think those were the "official" beverages on that ship. Officially or not!!

[jemz1949]

Now if they would only bring back Captain Morgan....

[missnd]

1 hour ago, jemz1949 said:

Now if they would only bring back Captain Morgan....

They don't have Captain?  They did on my last cruise in January.

[jemz1949]

42 minutes ago, missnd said:

They don't have Captain?  They did on my last cruise in January.

On the Epic in July, there was absolutely no Captain Morgan.  They had something called Kraken instead but certainly not the same.  Haven bartender stated that NCL was no longer stocking it in any of their bars.

[baflagg]

Aug 7th when we were on the Joy was the first day of the change to coke products

 

[The Shrike]

4 hours ago, jemz1949 said:

On the Epic in July, there was absolutely no Captain Morgan.  They had something called Kraken instead but certainly not the same.  Haven bartender stated that NCL was no longer stocking it in any of their bars.

I prefer Kraken to CM, especially in a Dark -n- Stormy.

[BirdTravels]

We were on the August 8th Breakaway, and the entire ship had been switch to Coke. More than just putting Coke syrup into the bar dispensers, every soda gun at ever bar had been changed to a Coke-red gun with a coke label. 

 

And the soda package advertised Coke. 

 

[MoCruiseFan]

OLD NEWS ANOTHER THREAD STARTED A WHILE BACK.

[graphicguy]

They had Capt Morgan on my Getaway cruise in July.  Matter of fact, I think they had more than one kind of Capt, plus they sold it in the on board shop, too.