Adidas4fun Posted November 26, 2014 #26 Share Posted November 26, 2014 Perhaps they don't want us talking about it at all.:eek: nah, they're just kinky and have pictured you in a gag Link to comment Share on other sites More sharing options...
bazzaw Posted November 27, 2014 #27 Share Posted November 27, 2014 Only the Company knows what their bottom line is - and only they know what their statistics are . If either of these things are not looking real good - and especially the trend line- then the Company will start thinking up things that they can do/say to change the situation. Some things that they will think up/try will be stupid - some will work. P&O AUS are definitely on the downward slope - but they have been in Australia for a long time (unlike the new Carperbaggers) - and I give them credit for their efforts. We can only see what their efforts bring. As for those who say that they won't go on P&O again -- well, that is what you have already decided and P&O Aus know that only too well. They are looking for a new crowd! Barry Link to comment Share on other sites More sharing options...
Rare aussielozzie18 Posted November 27, 2014 #28 Share Posted November 27, 2014 Anyone else notice during this appalling ad for Bogans R us that when the adult male was pigging backing the other adult male, the higher one was above the height of the railings on the deck? If two drunk men were doing this on the top deck of Rhapsody (the only ship I have been on), it would be damn easy for the higher one to fall overboard. Link to comment Share on other sites More sharing options...
Rare MicCanberra Posted November 27, 2014 #29 Share Posted November 27, 2014 Anyone else notice during this appalling ad for Bogans R us that when the adult male was pigging backing the other adult male, the higher one was above the height of the railings on the deck? If two drunk men were doing this on the top deck of Rhapsody (the only ship I have been on), it would be damn easy for the higher one to fall overboard. Correct, this is how accidents can and will happen.:( Link to comment Share on other sites More sharing options...
Rare MicCanberra Posted November 27, 2014 #30 Share Posted November 27, 2014 Bring back the Take me away campaign. https://www.youtube.com/watch?v=mAXmZilVnUA:D Link to comment Share on other sites More sharing options...
The_Big_M Posted November 27, 2014 #31 Share Posted November 27, 2014 P&O AUS are definitely on the downward slope - Far from it. They're actually growing well.. Link to comment Share on other sites More sharing options...
The_Big_M Posted November 27, 2014 #32 Share Posted November 27, 2014 Bring back the Take me away campaign.https://www.youtube.com/watch?v=mAXmZilVnUA:D Yes, it's well known and respected in the industry and has good consumer recall. But in advertising circles, there's not a lot of cred/respect for re-hashing old campaigns. Link to comment Share on other sites More sharing options...
bazzaw Posted November 27, 2014 #33 Share Posted November 27, 2014 Far from it. They're actually growing well.. Yes - my bad use of an incorrect expression - let me see if I can rephrase "Sailing into headwinds"??? :) Those headwinds are typified by some of the perceptions we often see here. barry Link to comment Share on other sites More sharing options...
Rare MicCanberra Posted November 27, 2014 #34 Share Posted November 27, 2014 Yes, it's well known and respected in the industry and has good consumer recall. But in advertising circles, there's not a lot of cred/respect for re-hashing old campaigns. A new smart version of that campaign would work, anyone old enough will have fond memories, anyone who isn't will think it is fresh. Face it, almost anything will be better than the 'cruiselings' ad. Link to comment Share on other sites More sharing options...
The_Big_M Posted November 28, 2014 #35 Share Posted November 28, 2014 A new smart version of that campaign would work, anyone old enough will have fond memories, anyone who isn't will think it is fresh. Face it, almost anything will be better than the 'cruiselings' ad. Hehe... you should read all the positive marketing comments beneath the OP on the mumbrella site! Link to comment Share on other sites More sharing options...
Rare MicCanberra Posted November 28, 2014 #36 Share Posted November 28, 2014 Hehe... you should read all the positive marketing comments beneath the OP on the mumbrella site! :confused: about the site and also positive remarks.:confused: Link to comment Share on other sites More sharing options...
KarateMan Posted November 28, 2014 #37 Share Posted November 28, 2014 I think the adds are totally poxy, bizarre, peculiar and downright strange. If it was my favourite lines doing the adds I would never confess to cruising with them and deny all association. Link to comment Share on other sites More sharing options...
Docker123 Posted November 28, 2014 Author #38 Share Posted November 28, 2014 :confused: about the site and also positive remarks.:confused: mumbrella is a media and marketing analysis site. So, lots of "creatives" on there. Having had to work with our marketing branch, they are very good at giving each other awards, but do not always have an appreciation of what it is they are trying to get across. Link to comment Share on other sites More sharing options...
Rare MicCanberra Posted November 28, 2014 #39 Share Posted November 28, 2014 mumbrella is a media and marketing analysis site. So, lots of "creatives" on there. Having had to work with our marketing branch, they are very good at giving each other awards, but do not always have an appreciation of what it is they are trying to get across. So positive opinions on the making, creativity, filming, etc of the ad but not necessarily the effectiveness of getting customers to buy the product. Link to comment Share on other sites More sharing options...
6666oz Posted November 28, 2014 #40 Share Posted November 28, 2014 (edited) I dont like the new ads, I think the ads are bizarre and very peculiar, I'm frothing at the mouth with anticipation to go on my next cruise, but the new ad gives me no desire to book or buy their product, what ever the message is that the writer of the ad is trying to convey went over my head. :confused: Edited November 28, 2014 by 6666oz Link to comment Share on other sites More sharing options...
oskarNZ Posted December 5, 2014 #41 Share Posted December 5, 2014 These ads are now playing in NZ and the advertising campaign is also being painted on to the back of buses. I am completely confused :confused: I have no idea who they are trying to target with this campaign, but I know a lot of people, myself included, who will find it off-putting. Link to comment Share on other sites More sharing options...
gbenjo Posted December 5, 2014 #42 Share Posted December 5, 2014 (edited) Bring back the Take me away campaign.https://www.youtube.com/watch?v=mAXmZilVnUA:D Perhaps there is a subliminal connection with the old " take me away" campaign. If the cruislings keep acting the way they do in the new ad they will be "taken away":eek: Edited December 5, 2014 by gbenjo Link to comment Share on other sites More sharing options...
Rare aussielozzie18 Posted December 5, 2014 #43 Share Posted December 5, 2014 On a side note, I saw the new Royal Caribbean tv ad last night, lovely close up of one of the RCI ships - with the comment "now sailing in Australia". The ship featured is Navigator of the Seas which doesn't sail here!. Link to comment Share on other sites More sharing options...
Rare MicCanberra Posted December 5, 2014 #44 Share Posted December 5, 2014 Perhaps there is a subliminal connection with the old " take me away" campaign. If the cruislings keep acting the way they do in the new ad they will be "taken away":eek: LOL, :D we know a few who should be.:eek: Link to comment Share on other sites More sharing options...
Royalty X Posted December 6, 2014 #45 Share Posted December 6, 2014 On a side note, I saw the new Royal Caribbean tv ad last night, lovely close up of one of the RCI ships - with the comment "now sailing in Australia". The ship featured is Navigator of the Seas which doesn't sail here!.I would assume they used stock footage, plus Navigator has already had the upgrades that Voyager was getting (Flowrider in particular), so it kinda makes sense that they'd use footage of that ship. :) Link to comment Share on other sites More sharing options...
Rare MicCanberra Posted December 6, 2014 #46 Share Posted December 6, 2014 I would assume they used stock footage, plus Navigator has already had the upgrades that Voyager was getting (Flowrider in particular), so it kinda makes sense that they'd use footage of that ship. :) That makes sense. Link to comment Share on other sites More sharing options...
The_Big_M Posted December 6, 2014 #47 Share Posted December 6, 2014 On a side note, I saw the new Royal Caribbean tv ad last night, lovely close up of one of the RCI ships - with the comment "now sailing in Australia". The ship featured is Navigator of the Seas which doesn't sail here!. Haha... but they're not expecting the public to know that. I've seen some cruise ads in the paper that don't even say what ship (just the line), or what date it's going. I think they're after a target market that doesn't care about such things, but just very basic info. Link to comment Share on other sites More sharing options...
6666oz Posted December 6, 2014 #48 Share Posted December 6, 2014 Spoke to my travel agent about these cruislings ads, and he said they are targeting females 35 and under, go figure ? Link to comment Share on other sites More sharing options...
Rare MicCanberra Posted December 6, 2014 #49 Share Posted December 6, 2014 Spoke to my travel agent about these cruislings ads, and he said they are targeting females 35 and under, go figure ? I can see why they would target that group, but I fail to see how the ads target that demographic. Link to comment Share on other sites More sharing options...
Kiwi Kruzer Posted December 6, 2014 #50 Share Posted December 6, 2014 I can see why they would target that group, but I fail to see how the ads target that demographic. If anyone does know the demographic that is targeted , could you plese let us all know , then we can avoid them and the ship they choose to cruise on.:D:D Link to comment Share on other sites More sharing options...
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