Yes, control. So, if a problem arises, they can call HAL (or for that matter any other cruise line), and say "I have control of my booking, immediately fix the problem." Without control, they would have to call their TA who may very well do lots and lots of business with the cruise line, not just their booking, and have him or her advocate for them. Surely this "control" is worth a lot of money! 🤣🤣🤣