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Princess Brand Repositioning

Shogun

By Shogun,
in Princess Cruises

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aaerobear

aaerobear

Posted
Posted

Just off the Sapphire and it has been "asianized" (my word) Many asian dishes in the lido as well as the dining room, most signs are also in chinese, completely screwed up the casino (less than half as many slots as before) PCL added a slew of chinese card/computer games while removing the slots and craps. NOTE never saw more than one of the new games being used, most was wasted space.The Chinese folks in the casino were all playing slots.

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Astro Flyer

Astro Flyer

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Posted

I know where Princess is located however I don't know where to find their "premium" experience that Ms. Swartz mentioned? :confused:

 

Maybe it's only a "premium" experience in Asia?

 

I had a "premium" experience on my first Princess cruises beginning in 1988 and today they're still my favorite "mass market" cruise line. If I wanted to sail a "premium" cruise line now, I'd have to pay more to sail Oceania, Azamara or one of the luxury cruise lines such as Crystal.

 

Ms. Swartz continually says that Princess is a "premium" cruise line however I see no improvements to make me consider Princess as a "premium" cruise line like it was decades ago. Princess does provide me with my best cruise experience for the price I pay but it's nothing "premium" to me.

 

I hope that Princess is successful with their Asian strategy but I'm skeptical if jumping completely into the Asian market including changing ship designs was a good idea particularly with the current decline in China's economy.

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Oh2B@C

Oh2B@C

Posted
Posted (edited)

Dear Ms. Swartz,

 

You're kind of cute so I am willing to forgive you a lot of things... but NOT errors in French grammar.

 

1. Fete is actually spelled Fête

2. Francais is actually spelled Français

3. The word fête is of the feminine gender, and therefore the adjective must take the feminine form: so it should be Fête Française

 

But other than these THREE ERRORS in your two word phrase, you got it spot on:rolleyes:

 

I could also forgive you that if you take all of your Royal Class ships and send them to China...;)

Edited by Oh2B@C
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srpilo

srpilo

Posted
Posted
I know where Princess is located however I don't know where to find their "premium" experience that Ms. Swartz mentioned? :confused:

 

Maybe it's only a "premium" experience in Asia?

 

I had a "premium" experience on my first Princess cruises beginning in 1988 and today they're still my favorite "mass market" cruise line. If I wanted to sail a "premium" cruise line now, I'd have to pay more to sail Oceania, Azamara or one of the luxury cruise lines such as Crystal.

 

Ms. Swartz continually says that Princess is a "premium" cruise line however I see no improvements to make me consider Princess as a "premium" cruise line like it was decades ago. Princess does provide me with my best cruise experience for the price I pay but it's nothing "premium" to me.

 

I hope that Princess is successful with their Asian strategy but I'm skeptical if jumping completely into the Asian market including changing ship designs was a good idea particularly with the current decline in China's economy.

 

+1

 

Srpilo

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OzKiwiJJ Great Review Rare

OzKiwiJJ

Posted
Posted

We're booked on the repositioning cruise on Golden from Sydney to Hong Kong in April. It will be interesting to see if she gets "Asianized" during that cruise. She's only in China for one season, then she comes back to Australia for at least 18 months.

 

Diamond has been "Japanized" over the last couple of years, with Japanese bidet toilet seats in some cabins and public toilets, and Japanese onsen-style bathing - however they had to change it to swimsuits allowed during most of the day when she's back in Aussie waters. :D

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pablo222

pablo222

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I know where Princess is located however I don't know where to find their "premium" experience that Ms. Swartz mentioned?

 

How would you start the press release?

 

"Princess, and average cruise line, ..."

 

Marketing is creating an image of the product the customer wants to buy.

Sales is getting the customer to buy the actual product.

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Astro Flyer

Astro Flyer

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Posted (edited)
How would you start the press release?

 

"Princess, and average cruise line, ..."

 

Marketing is creating an image of the product the customer wants to buy.

Sales is getting the customer to buy the actual product.

Marketing themselves as a premium cruise line would generate new sales by creating an image of a product the customer wants to buy.

 

However when not providing a premium cruise experience as advertised then the customer does not want to buy it again.

Edited by Astro Flyer
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shredie

shredie

Posted
Posted (edited)
Marketing themselves as a premium cruise line would generate new sales by creating an image of a product the customer wants to buy.

 

However when not providing a premium cruise experience as advertised then the customer does not want to buy it again.

 

Isn't the new business model something like get new customers and ditch the old since new ones are good and old ones are bad? It has some name I forget, but there's an expert or two around here who will be happy to explain it. :p Lying to potential customers is okay as long as they are first-timers. :) They don't want them to come back anyway. :)

Edited by shredie
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ar1950

ar1950

Posted
Posted (edited)
Is it? Growth has slowed to 7.5% which the government is happy with.

 

Whats the annual growth in USA?

 

Less than 2%:

 

http://www.bea.gov/newsreleases/national/gdp/gdpnewsrelease.htm

 

The 7.5% figure is the number supplied by the Chinese government. Say no more!

 

:D

Edited by ar1950
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Host Jazzbeau Great Review Rare

Host Jazzbeau

Posted
Posted
I know where Princess is located however I don't know where to find their "premium" experience that Ms. Swartz mentioned? :confused:

 

Maybe it's only a "premium" experience in Asia?

 

I had a "premium" experience on my first Princess cruises beginning in 1988 and today they're still my favorite "mass market" cruise line. If I wanted to sail a "premium" cruise line now, I'd have to pay more to sail Oceania, Azamara or one of the luxury cruise lines such as Crystal.

 

Ms. Swartz continually says that Princess is a "premium" cruise line however I see no improvements to make me consider Princess as a "premium" cruise line like it was decades ago. Princess does provide me with my best cruise experience for the price I pay but it's nothing "premium" to me.

 

I hope that Princess is successful with their Asian strategy but I'm skeptical if jumping completely into the Asian market including changing ship designs was a good idea particularly with the current decline in China's economy.

 

The cruise industry sees more levels than you do. Carnival, NCL and RCL are mass-market. Celebrity, Princess and HAL are premium. Azamara, Oceania and Regent are super-premium or near-luxury. Crystal, Silversea and Seabourn are luxury. Despite all the cuts -- or perhaps because the cuts have occurred on all the lines -- this ranking has remained the same.

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Astro Flyer

Astro Flyer

Posted
Posted (edited)
The cruise industry sees more levels than you do. Carnival, NCL and RCL are mass-market. Celebrity, Princess and HAL are premium. Azamara, Oceania and Regent are super-premium or near-luxury. Crystal, Silversea and Seabourn are luxury. Despite all the cuts -- or perhaps because the cuts have occurred on all the lines -- this ranking has remained the same.

That's nice that the cruise industry sees more levels but not all passengers see it the same way despite what cruise lines' marketing departments try to convince us is true.

 

I respect your input but I feel differently...it's merely my opinion.

Edited by Astro Flyer
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GUT2407

GUT2407

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Posted
That's nice that the cruise industry sees more levels but not all passengers see it the same way despite what cruise lines' marketing departments try to convince us is true.

 

I think the point is that what you call Premium others call luxury.

 

Unfortunately there seems to be no set standards as to what title applies.

 

Surely you wouldn't put Princess and Carnival in the same evel, not Princess and Silverseas.

 

If thre werent differences a company like Carnival Corp, wouldn't kep so many brands.

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Host Jazzbeau Great Review Rare

Host Jazzbeau

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I think the point is that what you call Premium others call luxury.

 

Unfortunately there seems to be no set standards as to what title applies.

 

Surely you wouldn't put Princess and Carnival in the same evel, not Princess and Silverseas.

 

If thre werent differences a company like Carnival Corp, wouldn't kep so many brands.

 

The big problem for the cruise corporations is differentiating brands that share the same space. Princess and HAL in the Carnival stable -- that's why I'm afraid HAL will keep its terrible smoking policy; Oceania and Regent in the NCL stable -- so Regent includes shore excursions in every port and Oceania is more a la carte. I think Carnival has done a really good job on this -- like General Motors in their glory days -- think of Carnival as Chevy, Princess as Pontiac or Buick, HAL as Oldsmobile, and Seabourn as Cadillac. As long as GM kept them really separate, it worked.

Edited by Host Jazzbeau
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GUT2407

GUT2407

Posted
Posted
The big problem for the cruise corporations is differentiating brands that share the same space. Princess and HAL in the Carnival stable -- that's why I'm afraid HAL will keep its terrible smoking policy; Oceania and Regent in the NCL stable -- so Regent includes shore excursions in every port and Oceania is more a la carte. I think Carnival has done a really good job on this -- like General Motors in their glory days -- think of Carnival as Chevy, Princess as Pontiac or Buick, HAL as Oldsmobile, and Seabourn as Cadillac. As long as GM kept them really separate, it worked.

 

I have wondered at times why they keep Both HAL And Princess and Carnival and P&O (Aus).

 

But I guess they see value in it.

 

As you say a bit like car models.

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