Identity crisis

[Ex-Airbalancer]

1 minute ago, hcat said:

on another note..many X PR and marketing campaigns have flopped in the past..Marco Polo, X the Rules  GOOP... We just go with the flow!

 I have yet seen any marketing campaigns that were geared to the over 50 age group 

but like you wrote just easier to go with the flow 😁

 

[markeb]

22 minutes ago, zitsky said:

Lol.  You’re just as bad as the rest of them that say, “Mel Torme was so much better than the Beatles crap.”  You just shifted the timeline.  

I’m not a fan of the 70s but I listen to everything from Maria Callas to Dolly Parton to ABBA to Billy Idol to Green Day to Taylor Swift.  Can we debate Baroque versus Classical and Nirvana versus Green Day and Taylor Swift versus Adele?  😂

 

We'd have to sit down over a beverage and update my baseline on Baroque versus Classical. Not sure I'd know the difference. Would be a fun exercise.

 

Nirvana for their impact on popular music. Green Day for still being around and still making great music. Foo Fighters doesn't count.

 

Taylor or Adele would depend on the day of the week and the mood I'm in. Are we talking Red and earlier or 1989 and later? Taylor's early stuff is more storyteller, like a lot of Adele, but her voice is better now. Adele is just Adele...

 

6 minutes ago, Ken the cruiser said:

How about Phantom of the Opera versus Les Miserables. 😂 

 

Les Miserables. Of course!

[Ken the cruiser]

5 minutes ago, markeb said:

 

We'd have to sit down over a beverage and update my baseline on Baroque versus Classical. Not sure I'd know the difference. Would be a fun exercise.

 

Nirvana for their impact on popular music. Green Day for still being around and still making great music. Foo Fighters doesn't count.

 

Taylor or Adele would depend on the day of the week and the mood I'm in. Are we talking Red and earlier or 1989 and later? Taylor's early stuff is more storyteller, like a lot of Adele, but her voice is better now. Adele is just Adele...

 

 

Les Miserables. Of course!

And our vote is for Phantom. It’s a tie. Oh no, what is Celebrity going to do now! 😂

[hcat]

Bring on Carlos Santana..still going strong! 

next gen Reggae,   and a good Buffet Tribute show.

[truckswain]

1 hour ago, hcat said:

informal pickle ball was still going after end time when we arrived at Rooftop for dinner..but they were nice enough to stop..  Golf putting also ran over ..we moved our  roll call get together further back..worked ok

 

Maybe they could find a sports space indoors for  these activities. Ascent has a space you can rent out..maybe open it up as gen sports area..or use the Club..

 

on another note..many X PR and marketing campaigns have flopped in the past..Marco Polo, X the Rules  GOOP... We just go with the flow!

Why would they need to stop Pickelball when the Rooftop Garden Restsurant is a separate space from where Pickleball would be played?

 

Golf putting ran 3, 4 hours over?

 

I don't believe these activities "are marketing campaigns" 

[zitsky]

1 hour ago, Ken the cruiser said:

How about Phantom of the Opera versus Les Miserables. 😂 

Real opera lovers prefer Aida.  The musical.  🙄

[zitsky]

1 hour ago, markeb said:

 

We'd have to sit down over a beverage and update my baseline on Baroque versus Classical. Not sure I'd know the difference. Would be a fun exercise.

 

Nirvana for their impact on popular music. Green Day for still being around and still making great music. Foo Fighters doesn't count.

 

Taylor or Adele would depend on the day of the week and the mood I'm in. Are we talking Red and earlier or 1989 and later? Taylor's early stuff is more storyteller, like a lot of Adele, but her voice is better now. Adele is just Adele...

 

 

Les Miserables. Of course!

You people are funny.  I listen to early music.  Music from the 1400s so of course I think no one should listen to anything newer than JS Bach.  Ever.  Mozart was an over indulged spoiled brat.

 

And before 1989 TS or after?  Why can’t you listen to both?  Adele is ok I guess.

 

 

 

 

[Ken the cruiser]

43 minutes ago, zitsky said:

Real opera lovers prefer Aida.  The musical.  🙄

I don’t think I’ve ever heard it.  But if the songs are by Elton John, count me in! 😁

[Lastdance]

I listen to my own music whether it is playing or not, as I can block out all kinds of sounds by moving to a different venue onboard.  There was a lady on APEX or Beyond that danced by herself and to her own drummer.  

[NutsAboutGolf]

7 hours ago, Lena11033 said:

Not sure if I'm familiar with media hub (I'll check our contracts tomorrow because if we do have them I can see what type of campaigns they run). Dentsu I am familiar with 😑

 

Whether direct or with an agency someone is selling the strategy. With the agency probably the middle person and the X person is just way out of touch. Sometimes people get stuck with 'I want this' that it just doesn't work, with the car example I see it all the time Ford, GM, local mechanics targeting men 25 and up - like women don't have cars needing maintenance or want new cars?

You either get the media person right out of school or someone stuck with targeting from 20 years ago.

 

Right now, its like I understand what they are trying to do but its not working because they don't have a solid plan and keep flip flopping all over the place with company changes. They need to sort that out because if they are trying to target new customers that are repeat customers the on board experience needs to be good. Otherwise they are stuck in a cycle of just new customers never coming back which is going to be hard to work with.

 

Somewhat fascinating that the current and previous ad agencies allow typos.  Wonder if RCL has the same typos?  Figure it's probably only a matter of time for the existing contracts to run out and RCL and X will utilize the same agency

[markeb]

1 hour ago, zitsky said:

You people are funny.  I listen to early music.  Music from the 1400s so of course I think no one should listen to anything newer than JS Bach.  Ever.  Mozart was an over indulged spoiled brat.

 

And before 1989 TS or after?  Why can’t you listen to both?  Adele is ok I guess.

 

 

 

 

 

Well that greatly simplifies the definition of modern popular music! Keep having fun out here! 😁

[NMTraveller]

On 3/23/2024 at 2:34 PM, zitsky said:

Disco?  Do you WANT me to throw myself overboard?  You do know there are other types of dance music, right?

 

[sofietucker]

2 hours ago, zitsky said:

Real opera lovers prefer Aida.  The musical.  🙄

Lol: we were in Rhodes for an "Az-Amazing Evening" in Sept. (Azamara event). It was OPERA,  in a courtyard of the Grandmaster's Palace... Memba the Crusaders-- Knights of St John, before they moved to Malta? They were present, in battle gear! Spectacular setting. Lovely chamber quartet, two reknowned opera singers, and our CD, also a singer. Yes the program included 3/4 mostly "real" opera--but our CD sang not one but TWO tunes from Phantom (cuz Opera, doncha know)--AND! "Favourite Things" from Sound of Music!!!  I suppose they expected some of the audience wouldn't know any other "opera" tunes. Hilariously bizarre, and frankly, not that well done; I gazed at the ancient parapets and drank my wine. Folks loved it and sang along--at last, a song they knew!

[zitsky]

1 hour ago, NMTraveller said:

 

I guess they can dance at least?  Watching people dance in the 90s was painful.

[Flafun888]

On 3/23/2024 at 4:44 PM, zitsky said:

Could someone define “newer music” for me?

I know how most millennials and gen z define it - EDM (electronic dance music) and hip hop/rap. Both genres I detest heartily and cannot tolerate for more than 5 min. (Nothing personal intended to those who love it. Most probably hate the genres I like - classic crooners, country, old school philly/memphis blues.)

Edited March 24 by Flafun888

[NMTraveller]

36 minutes ago, zitsky said:

I guess they can dance at least?  Watching people dance in the 90s was painful.

Not bad for being 73 ...

[Itchy&Scratchy]

On 3/23/2024 at 1:24 PM, RedIguana said:

It's not. The seventies were just a couple decades ago!

oh, so I am only 20???? Yay!

 

 

 

Why does my back hurt so much, though?

[NutsAboutGolf]

6 hours ago, Ex-Airbalancer said:

 I have yet seen any marketing campaigns that were geared to the over 50 age group 

but like you wrote just easier to go with the flow 😁

 

 

Check out Viking's website

[D. B.]

On 3/22/2024 at 4:18 PM, Arizona Wildcat said:

Got a younger feel in the Caribbean.   On a recent TA the vibe was 60s and cruisers were 70ish.

 

TA's are Longer and have a lot of Sea Days.

 I think that is less appealing to those still Working with limited Off time.

 Thats why X has started offering so many short 3-4-5 day cruises.

 Those of Us with unlimited days off (Every day is a weekend!) enjoy the longer cruises and reduced price of a TA or Repositing cruise. 😊

  

[D. B.]

On 3/23/2024 at 1:49 PM, Lastdance said:

For me, it was the complete opposite of this; never will my DH and I cruise the Caribbean again.  

We want the total E-class experience overseas, full of culture, history, different nationalities and   a variety of experiences.  Both of us are in our 70’s, so not spring chickens by any means.  No float the boat for us at this point of our lives, just keep on moving and enjoying life to the fullest!   “...nobody going to slow me down...”  Of course it will happen one day!  

It there an Echo in here?😉

[Ex-Airbalancer]

23 minutes ago, NutsAboutGolf said:

 

Check out Viking's website

Their prices are out of my price range 

[D. B.]

21 hours ago, markeb said:

 

I don't work in advertising and only took one marketing class for an MBA, but I vividly remember a case study about the Ford Ka in France. Every marketing student or MBA student goes through the analysis and recommends that Ford use the behavioral based segmentation and targeting strategy proposed by the marketing firm they'd paid big bucks to analyze and recommend a marketing approach. Ford went with age and gender because they always had and the car failed miserably...

 

I sometimes feel like Celebrity is in no man's land. Trying to go over the wire but retreating constantly, and doing non-value added silly things. They really do need to attract the next generation or RCG should cut them off (bluntly). But someone, probably upper management way out of touch with their future target market, has decided to, for instance, raise the volume throughout the ship, because when they were a freshman in college in the late '70s or early '80s loud music made a party. The party had nothing to do with the people who were there and enjoying the other people, it was the loud music. (Full disclosure: I'm pretty fond of a good rock band with appropriate loud volume for the venue with an appropriate mix. I'll also get really annoyed when someone refuses to trust the venue's sound guy and ups the guitar to 11 and leaves the vocals at 6; it really doesn't work. Maybe the Ramones or the Sex Pistols, but not any modern band.) 

 

I don't know if Celebrity is doing in house marketing or using a large marketing firm. Or if they're being really stupid and just paying for advertising and not doing the upfront work. As you say, they may well have different segments depending on the ship. They almost certainly have different segments based on itinerary. And unless they're just taking the money and running because they're big enough they can, that marketing firm is trying to tell them how to move to the future while only alienating a portion of their current segment. Because they will eventually have to sacrifice some of their current segment to move forward. See BMW and Porsche and the near total lack of a third pedal (manual transmission). They've cut off a lot of traditionalists but have generally increased sales while navigating global fuel consumption requirements. And the cars are generally faster and easier to drive. Sucks to be a traditionalist but that's business.

 

TL;DR: Tough call on whether the marketing person is off or the C-Suite won't listen to them. All things to all people usually results in poor things to most people...

Wooo... Guitar to 11! ....reminds me of "This Is Spinal Tap" 😘

[markeb]

4 minutes ago, D. B. said:

Wooo... Guitar to 11! ....reminds me of "This Is Spinal Tap" 😘

Someone got it!

[D. B.]

3 hours ago, NMTraveller said:

 

Hey, A Jamaican Steel drum Band by the Pool is the ultimate cruise ship music....🏝️🍍

[NutsAboutGolf]

6 minutes ago, Ex-Airbalancer said:

Their prices are out of my price range 

 

You said you have seen 50+ marketing.  Viking TV ads are the most frequent of any cruise line in my market.  X is the second most frequent and VV is the third